Persuasive Appeals
The three persuasive appeals
What are ethos, pathos, and logos?
Written or spoken communication or debate
What is discourse?
organized by Cicero around 50BC
Who made the five canons of rhetoric?
Refer to your sources
What is your job as a scholar?
Builds your credibility
What does an ethos appeal do?
Aims of Rhetoric
What are to persuade, to inform, to express, and to entertain?
Definition, Comparison, Relationship, Circumstances, and Testimony
What are the topoi categories?
Write an introductory phrase and then a comma
What is Rule 2.5?
Uses an if/then argument
What does a logos appeal use?
Condemn or defend someone's actions
What does a forensic appeal do?
the storing of famous quotes, literary references, and other facts
What is Memoria?
Uses a colon
What is used in Rule 1?