Persuasive Appeals
What is Ethos?
The credibility and character of the speaker
What is Anaphora?
Anaphora is the repetition of a word or phrase at the beginning of sentences.
What are the types of sentences, and how do you use them?
Declarative: makes a statement.
Imperative: gives a command
Interrogative: asks a question
Exclamatory: makes an exclamation
What is an understatement?
Deliberately makes a statement that lessens or minimizes the importance of the subject.
What is Pathos?
Emotional connection to your audience.
What is Epistrophe?
Epistrophe is the repetition of a word or phrase at the end of sentences.
What are the sentence lengths called?
Telegraphic
Short
Medium
Long
Why do you use an understatement?
It reduces emotion, and makes topics more approachable.
What is Logos?
Logical, straightforward arguments.
Use Anaphora in a sentence, and then Epistrophe in a different sentence.
Anaphora: My life is a purpose. My life matters. My life is my world.
Epistrophe: I want the best, we need the best, you are the best.
How long are the sentence lengths?
Telegraphic: shorter than 6 words
Short: 7-12 words
Medium: 13-20 words
Long: 25 words or more
Give an example of an understatement.
"There is a hurricane"
"At least the plants will be watered"