appeals
what are the 3 rhetorical appeals? (greek words only)
ethos, pathos, logos
name the 5 canons of rhetoric in order
invention, organization, style, memory, delivery
define & give the purpose of: exordium
hook/attention grabber (intro); draws your audience in
what are the three types of rhetorical speech?
epideictic, judicial, deliberative
who is the father of rhetoric?
aristotle
define: logos
logic/reason
name three aspects of verbal delivery
tone, pace, pitch, volume, inflection, enunciation
define & give the purpose of: refutatio
refutation/counter argument; to fairly address and deal with opposing arguments
a vice presidential candidate's speech supporting their running mate would likely be an example of...
epideictic rhetoric
who were the sophists?
rhetoric teachers for hire who separated persuasion from virtue
define: ethos
credibility/ethics
name three aspects of non-verbal delivery
eye contact, posture, gestures, facial expressions,
define & give the purpose of: confirmatio
the argument/proofs; makes the argument by providing evidence and analysis
describe epideictic speech - include at least three: time, place, goal, action, transcendental
◦Time: present
◦Place: ceremonies (funeral, wedding, graduation, etc.)
◦Action: praise or blame
◦Goal: honor virtue or accuse vice
◦Transcendental: Beauty
when did aristotle live?
4th century/300s BC
define: pathos
emotion of the speaker and audience
define & give the purpose of: partitio
thesis statement (intro); states the argument about to be made
define & give the purpose of: narratio
background (intro); gives relevant background, context, definitions, or case status for argument
describe judicial speech - include at least three: time, place, goal, action, transcendental
◦Time: past
◦Place: courtroom
◦Action: accuse/defend
◦Goal: seek justice, determine injustice
◦Transcendental: Truth
this is an example of what fallacy?
hasty generalization
how does each rhetorical appeal contribute to persuasion?
Ethos: appeals through the speaker’s character and virtue.
Pathos: appeals to the audience’s rightly ordered emotions.
Logos: appeals through logic and credible evidence.
name the 6 parts of a rhetorical speech in order
exordium, narratio, partitio, confirmatio, refutatio, peroratio
define & give the purpose of: peroratio
conclusion; summarizes argument, discusses its importance, and gives a charge to the audience
describe deliberative speech - include at least three: time, place, goal, action, transcendental
◦Time: future
◦Place: legislative assembly
◦Action: urge to act or not act
◦Goal: find the best course of action
◦Transcendental: Goodness
this is an example of what fallacy:
equivocation