Discovering the evidence and arguments you will use to make your case to an audience.
What is anaphora?
Deliberate repetition for effect, ie. "It was the best of times, it was the worst of times..."
What is ethos?
The use of credibility and trust to appeal to an audience. For example, using quotes from expert sources and ones of authority.
What is dispositio?
The organization of arguments.
What is Hyperbole?
Exaggeration, ie. "She's running faster than the wind."
What is pathos?
The use of emotional appeals to persuade an audience. For example, the use of heartwarming stories and/or personal experiences.
What is elocutio?
Eloquent or stylistic speaking.
What is anadiplosis?
Repetition of the last word of one clause at the beginning of the next clause, ie. "...our doubt is our passion, and our passion is our task."
What is logos?
The use of logical argument to persuade an audience. For example, the use of statistics and facts, a logical arrangement of information.