SOAPSTONE
Toulmin Model: Applied Learning
Rhetorical Triangle
Ad Appeals and Logical Fallacies
Applied Learning
100
Which of these does NOT match the occasion, or exigence for Jim Valanvo's Speech?
a) 1993 ESPY Awards
b) The beginning of the V Foundation for cancer research
c) Asking people to shift their donations from AIDS to cancer
d) Valvano having terminal cancer
What is "C?"
100
In the Case of the Slip and Trip, name at least three pieces of grounding
What is . . . (answers may include):
1) Food on the stove
2) Body in supine position
3) Stair carpet not askew
4) Candleabra on wall not askew
5) Intact glass in hand
6) Queenie's weight
7) Friends arrived 10 minutes after Queenie
8) Arthur died from head wound
100
The use of statistics, data, word-based messaging, quotes, and comparisons as a persuasive appeal.
What is logos?
100
For the ad below, which of these is the LEAST logical ad appeal?
a) Celebrity Appeal, b) Bandwagon, c) Association, d) Lifestyle
What is "A?"
100
The ad below compares smoking to being hooked as a fish, making an implied ______, which would be a form of which of three rhetorical appeals?
What is metaphor; logos
200
Which of these does NOT match Valvano's tone that night?
a) humorous
b) depressing
c) celebratory
d) informational
What is "B?"
200
For any piece of grounding in the previous question, provide an logical inference, or warrant
Answers will vary
200
This ad's use of a credible source to promote the "health" benefits of smoking falls under ______
What is ethos?
200
View this ad:
a) This ad relies primarily on which of three main rhetorical appeals? ______
b) The ad's primary audience was______
c) If someone said (back in 1991), that cigarettes aren't harmful because no one ever proved they were, they'd be guilty of the fallacy known as a____ to i_________.
d) This ad would most be associated with the ad appeal known as a___________.
What are:
a) pathos
b) Kids (10-year-olds)
c) appeal to ignorance
d) Association
200
The ad below appeals to fear, a form of ______.
What is pathos?
First-hand Toss-Up: Which ad appeal best matches this ad: a) Card Stacking, b) Escape, c) Peer Approval, d) Rhetorical Question
*Which letter above is when an advertiser/ment promotes positive qualities (e.g. tastes great!) but ignores negative ones (e.g. high in fat)
300
What do Jim Valvano, Knute Rockne, and Vince Lombardi have in common in terms of SOAPSTONE terminology?
What is they are all speakers?
300
If Queenie is arrested, and her defense attorney points to Arthur potentially being drunk, this would be Queenie's ________.
What is a counterclaim?
300
Explain why/how this ad uses pathos
Answers may vary, but may include people's desire/need to be patriotic, the audience's need/desire to be "useful" and support troops.
300
In this video, explain what Sheldon accuses his mother of when he says she's committed post hoc ergo propter hoc.
What is she assumed that because she prayed for him to return safely, and then he did, her praying caused him to return home safely?
*First-hand Toss-Up: Which fallacy (c___ h___) is the fallacy that two things happening at the same time are related or causal?
300
For this symbol, identify the signifier and signified, in the context of Jim Valvano's speech
Signifier: A red ribbon
Signified: AIDS Awareness
First-hand Toss-Up: The relationship between the signifier and the signified in linguistics is the _____. Linguistics is the study of ________. An actual AIDS ribbon would be the _______>
400
Name any audience meant to watch Valvano's speech.
What are (answers may vary): former athletes, people experiencing hardship (e.g. illness), people currently giving to AIDS, the sports-watching world, etc.
400
If the prosecutor says that even if Arthur was drunk, his body positioning, the intact glass, and lack of disturbed surroundings (candelabra, carpet) still point to murder being the most likely conclusion, suggests Queenie's guilt, he would be giving the ___________.
What is a rebuttal?
First-hand Toss Up: Another name for a rebuttal also beginning with "R"
400
What key images are missing from this rhetorical triangle?
What are double-headed arrows?
First-hand Toss-Up: Explain why the arrows are important.
400
This video is an example of which logical fallacy?
What is reductio ad absurdum?
First-hand Toss-Up: a) Explain your answer. b) What language is this fallacy written in, necessitating italics?400
This ad implies Legos are a toy that promotes . . .
What is imagination? (or similar answers)
500
What do the letters PIE stand for in the "Purpose 'PIE?'" (Must get all three)
Persuade, Inform, Entertain
*First-hand Toss-Up: Under what purpose does "to educate" fall?
500
Give an example from the passages below of a qualifier.
a) If Queenie is arrested, and her defense attorney points to Arthur potentially being drunk, this would be Queenie's ________.
b) If the prosecutor says that even if Arthur was drunk, his body positioning, the intact glass, and lack of disturbed surroundings (candelabra, carpet) still point to murder being the most likely conclusion, suggests Queenie's guilt, he would be giving the ___________.
What are "potentially," "most likely," and "if"
First-hand Toss-Up: Most words ending in -ly are *this* part of speech?
500
In Jim Valvano's speech, he took the opportune moment of winning the Arthur Ashe Courage Award to announce the start of the V Foundation; this "opportune" moment is known as _____.
What is kairos?
First-hand Toss-Up: a) The rhetorical appeals logos, pathos, ethos, and related terms like kairos all come from what language? b)Why are words like kairos written in italics?
500
Review this ad:
Out of this list, which ad appeals least apply?
a) Magic ingredients, b) Plain Folks, c) Complimenting the Consumer, d) Card stacking, e) Snob Appeals
What are D and E?
*First-hand Toss-Up: Give an adjective to describe how a modern audience would likely perceive this ad.
500
Name an ad appeal used here:
What are (answers will vary):
plain folks, rhetorical questioning, beauty, complimenting the consumer, transfer