Rhetorical Appeals
Rhetorical Appeal Identification
Slogans
Advertising Vocab
Advertising Vocab Identification
100
What is rhetoric/rhetorical appeals?
The art of persuasion.
100
What type of rhetorical appeal is used in this ad?
Pathos because they are using your emotions to when talking about hurting children.
100
What is a slogan?
a short, catchy phrase that represents a company.
100
What is a hyperbole?
An exaggeration.
100
Which one of our advertising vocab words is this ad an example of?
Celebrity endorsement
200
What are the three types of rhetorical appeals?
Ethos, pathos, and logos.
200
What type of rhetorical appeal is used in this ad?
Ethos because they use a celebrity.
200
What is one common feature of a good slogan?
200
What is a simile?
A comparison between two things using like or as
200
Which one of our advertising vocab words is this ad an example of?
Call to action
300
What is pathos?
An appeal to emotion.
300
What type of rhetorical appeal is used in this ad?
Logos because they are showing facts about how the chips are healthier.
300
What is a second common feature of a good slogan?
300
What is a metaphor?
A direct comparison between two things without using like or as.
300
Which one of our advertising vocab words is this ad an example of?
Product demonstration
400
What is logos?
An appeal to logic.
400
What type of rhetorical appeal is used in this ad?
Logos because they are giving you facts that show why this toothbrush is better than others.
400
What is a third common feature of a good slogan?
400
What is a product demonstration?
Showing how a product works in an advertisement.
400
Which one of our advertising vocab words is this ad an example of?
Simile
500
What is ethos?
An appeal to ethics, character, and expertise.
500
What type of rhetorical appeal is used in this ad?
Pathos because they are playing into a parent's love for their child.
500
Why should slogans be short?
It makes it easier for consumers to remember.
500
What is a call to action?
Advertisements meant to make an audience do something immediately.
500
Which one of our advertising vocab words is this ad an example of?
Rhetorical question
600
What are some ways to build logos?
1. Use facts and statistics. 2. Use sound and logical reasoning.
600
What type of rhetorical appeal is used in this ad?
Ethos because they are using a celebrity.
600
Why should slogans be catchy?
It gets stuck in the consumers head better.
600
What is a celebrity endorsement?
Using a famous person to promote a product.
600
Which one of our advertising vocab words is this ad an example of?
Metaphor
700
What are some ways to build ethos?
1. Show you have good moral character. 2. Explain how you have expertise/experience with a subject. 3. Cite credible sources
700
What type of rhetorical appeal is used in this ad?
Ethos because they are using an expert in the field of medicine to advertise their practice and they are showing their good character by describing how they care.
700
Why should slogans be identity-based?
It makes the audience want to be apart of it.
700
What is a rhetorical question?
A question that isn't meant to be answered.
700
Which one of our advertising vocab words is this ad an example of? 
Hyperbole