Appeals
Ethos
What is relating to a person's credibility?
Rhetorical situation
What is the circumstances that affect writing or other communication including purpose audience, genre, context, media, and design?
Visual Analysis
What is a genre of writing that examines an image, video, or some other visual text and how it communicates a message to an audience?
Pathos
What is relating to a person's emotions?
Rhetoric
The art, practice, and theory of ethical communication.
Design
What is the way the text is arranged and presented visually. Elements of design include fonts, colors, illustrations, layout, and white space?
Logos
What is logical evidence (often statistics, numerical evidence), facts?
Rhetor
What is anyone who composes any kind of discourse (print, visual, aural, digital, multimedia) for an intended audience and for an intended purpose?
Purpose
What is the intended or desired outcome(s) of the rhetorical discourse identified (implicitly or explicitly) by the rhetor. Also, a writer’s goal: to explore; to express oneself; to entertain; to demonstrate learning; to report; to persuade; and so on?
Kairos
What is an exact or critical time, (perfect moment)?
Genre
What is a way of classifying the types of writing that writers can use to accomplish a certain goal and to reach a particular audience (including but not limited to analyses, arguments, narratives, proposals, reports, reviews, and more)?
Audience
What is
Telos
What is a specific aim or intended effect of a speech, writing, or action?
Medium
What is a means of communicating—for example, in print, with speech, or online?