Rhetoric Terms
Rhetorical Appeals: Examples
Rhetorical Appeals: More Examples
100
Uses emotions/needs/desires of audience in order to persuade.
What is emotional?
100
A magazine ad for eHarmony shows a happy couple.
What is emotional?
100
A Doritos commercial makes you laugh.
What is emotional?
200
Uses logic/reasoning (usually backed by statistics, facts, evidence) to persuade the audience.
What is logical?
200
A commercial shows statistics about how many people die per year from drunk driving.
What is logical?
200
A mascara commercial says it can make your lashes "up to 3x longer" than other mascaras.
What is logical?
300
A specific strategy that makes the argument of a text seems attractive/interesting so the audience will "buy in" to it.
What is a persuade/convince?
300
If you do all of your work, you will pass all of your classes.
What is logical?
300
Barack Obama says in one of his speeches that you should elect him because he knows what it takes to run a country.
What is authority?
400
Uses the credibility of speaker/writer or an outside source in order to persuade.
What is authority?
400
Tiger Woods endorses Nike in an advertisement.
What is authority?
400
An anti-smoking ad shows statistics on how many people die per year due to health complications from smoking.
What is logical?
500
When people use language effectively so as to persuade/influence their audience.
What is convince?
500
The author of an article about healthy eating describes their background in nutrition.
What is authority?
500
Your parent tells you that they were once a teenager, so they know what it's like to be dealing with the issues you're having.
What is authority?
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