Intended effect on the audience that uses facts and reasoning to prove a point.
Logos
Diction
Giving human-like qualities to something that is not human.
Personification
Style of writing used to explain one thing by describing its relationship to another thing.
Compare/Contrast
Intended effect on the audience that uses their emotions or feelings.
Pathos
Ethos
Grammatical arrangement of words.
Syntax
A comparison of one pair of variables to a parallel set of variables.
Analogy
Style of writing used to tell a story.
Narrative
Sentence construction which places equal grammatical constructions near each other, or repeats identical grammatical patterns.
Parallelism or parallel structure.
Placing things side by side for the purposes of comparison.Putting two opposite ideas next to each other to show their disparity.
Juxtaposition
The author's attitude in writing.
Tone
A description involving a “crossing of the senses.”
Synesthesia
Style of writing used to persuade someone to believe or do something.
Argumentative
An indirect reference to something (usually a literary text, although it can be other things commonly known, such as plays, songs, historical events) with which the reader is supposed to be familiar.
Allusion
A brief recounting of a relevant episode. Anecdotes are often inserted into fictional or non-fictional texts as a way of developing a point or injecting humor.
Anecote
Ordinary or familiar type of conversation.
Colloquial language or colloquialism
A common, often used expression that doesn’t make sense if you take it literally.
Idiom
Style of writing in which the author provides examples to better help the audience understand his/her point.
Illustration
A more agreeable or less offensive substitute for generally unpleasant words or concepts.
Euphemism
A seemingly contradictory situation that is actually true.
Paradox
Language or dialect of a particular country.
Vernacular
Replacing an actual word or idea, with a related word or concept.
Metonymy
Style of writing in which the author categorizes and groups items together.
Division/Classification
A form of parallelism in which the author repeats the end of successive clauses or sentences.
Epistrophe