Rhetorical Appeals
The rhetorical appeal that relies on expertise, credibility, ethics, and trustworthiness
What is ethos?
The way we think ethically and artfully about our communication and its effect on audiences. Also sometimes defined as "the art of persuasion"
What is rhetoric?
The circumstances of the communication; The things going on around the writing
What is context?
The rhetorical appeal that attempts to evoke emotion in the audience
What is pathos?
The shape denoting the relationship between the communicator, the audience, and the message
What is the rhetorical triangle?
The location within a medium (advertisements, magazine articles)
What is citational context?
The rhetorical appeal that relies on "the whole line of reasoning" -- logic, facts, statistics
What is logos?
What the communicator hopes to achieve with this particular rhetorical action. Not just the content of the piece, but what it is doing under the surface
What is purpose?
Physical location (campus, mountains vs city)
What is the geographical context?
The term for the timeliness of the communication
What is kairos?
The situation that prompted the rhetorical response
What is exigence?
All the things that have been said and done about a particular issue; the state of public feeling about or energy around an issue
What is the sociocultural context?