Ethos, Pathos, or Logos?
Aspects of a Rhetorical Situation
Our Rhetorical Situation
100

Appeals to audience’s sense of reason and logic.

What is logos?

100

The text comes from this person or group.

What is speaker?

100

American people who are guilty of disrespecting “nerds.”

Who is the audience?

200

Appeals to the audience’s emotions.

What is pathos?

200

The text is guided toward this person and/or group.

What is audience(s)?

200

Leonid Fridman 

Who is the speaker?

300

Appeal to authority and speaker’s credibility

What is ethos?

300

The speaker’s reason for the text.

What is purpose?

300

The negligence of nerds in America.

What is the exigence?

400

“Nerds and geeks must stop being ashamed of who they are.”

What is pathos?

400

The idea the speaker is conveying through the text.

What is message?

400

To convince U.S. society that education should be valued more.

What is the purpose?

500

“In most industrialized nations, not least of all our economic rivals in East Asia, a kid who studies hard is lauded and held up as an example to other students.”

What is logos?

500

The occasion or events that warranted the text (got the ball rolling).

What is exigence?

500

America needs its nerds and they should be treated better.

What is the message?

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