Appeals to ethics or credibility
Ethos
Deliberately de-emphasizing something in order to downplay its importance
Understatement
(Will accept euphemism)
Life can be kind and cruel; full of hope and heartache
Antithesis
Are you stupid?
Rhetorical Question
Who sings the hit song "Rockstar" from Tik Tok?
DaBaby
Appeals to logic; numbers and statistics
Logos
Makes use of opposite views to bring out a contrast in ideas
He cleaned his face and hair and ears and nose and neck.
Polysyndeton
The commercial made you feel sad and guilty about not donating money.
Pathos
What is the population of Clarksville? (give or take 200)
1,352
Appeals to time and place
Kairos
Purposefully cut off in the middle of speaking
Aposiopesis
After the suspect... well, you've read the court documents.
Aposiopesis
We shall move on. We shall be strong. We shall win the fight.
Anaphora
What was the score between Iowa State and Oregon in the Fiesta Bowl this year?
Iowa State won 34-17
Asks a question to lay emphasis on a point discussed
Rhetorical Question
Referencing a fairly-known event, place, or person
Allusion
On the table there was turkey, gravy, mashed potatoes, pies, rolls, butter, vegetables.
I'm so hungry I could eat a horse.
Hyperbole
Who is the richest person in the world right now?
Elon Musk
Exaggerating some part of your statement
Hyperbole
Uses a part of something to refer to a larger whole
Metonymy
He hammered the ball the way Babe Ruth did.
Allusion
He counted his head of cattle.
Metonymy
Who invented "the dab," a popular dance move on social media?
Cam Newton and/or Migos