Foundations in Rhetoric & Media
These were "arguerers for hire" who trained Greek citizens in the art of persuasion.
Sophists
This stage of textual analysis is focused on judgment.
Evaluation.
This view of media is interested in how we engage in media content in daily life, such as watching a show with friends.
Ritual.
This emerges in opposition to a public.
Counterpublic.
This refers to media depicting identities and topics.
Representation.
This communication tradition focuses on signifier and signified.
Semiotic.
This would involve using one's physical self (such as duct-taping their mouth) as a means of activism
Body rhetoric.
This is the belief that others are more influenced by media texts than we are.
Third-person effect.
Habermas theorized this concept to describe civic engagement, similar to a town square.
Public.
This is the trope of a disabled person who is seen as transcending disability, as if it were a superpower.
Supercrip.
This media studies tradition focuses on reaching a large population through messages.
Mass media.
According to Larsen, textual analysis has emerged from _________ content analysis.
Qualitative.
Edmond describes _______________, or the ways that we make intentional choices about media.
Careful consumption.
This refers to the ways that counterpublics move between communication internally and reaching external audiences.
Oscillation.
This refers to the repeated exclusion of an identity from media representation.
Symbolic annihilation.
This component of analyzing media is in the context of power.
Critical.
What major phrase does Jeffries critique in Spider-Man: Into the Spiderverse?
"Anyone can wear the mask."
This concept refers to the combination of globalization with free market capitalism.
Neoliberalism.
________ publics are generally capable of making change while ________ publics are less able to do so.
Strong; weak
This refers to the idea that media makes, rather than simply reflects, reality.
The work of representation.
________ is someone speaking, while __________ is someone who studies rhetoric.
Rhetor; rhetorician
Blair argues that visuals are able to engage in ___________, or influence.
persuasion.
This is the "implied audience" in rhetorical discourse.
Second persona.
Gent & Loehwing examine representations of this topic and its influence on public discourse.
This refers to the idea that a marginalized population bears the weight of speaking on behalf of their entire group.
The burden of representation.