Foundations in Rhetoric and Media
Text and Textual Analysis
Representation
Visuals and Mediated Rhetoric
Audience, Culture, and Fandom
100

This refers to the ways that symbols construct our social reality, constitute identity, and mobilize us to collective action.

Rhetoric.

100

This is the first stage of textual analysis, and describes a process before entering the text itself.

Anticipation.

100

This refers to performative gestures to diversity, or what Warner calls "white characters dipped in chocolate."

Plastic representation.

100

DeLuca & Peeples argued that we transitioned from the public sphere to this concept.

Public screen.

100

This refers to extending one's fandom into pursuing social and political change.

Fan activism.

200

These were "arguers for hire" in ancient Greece who trained people in rhetoric.

The sophists.

200

This is the final stage of textual analysis, and involves understanding how texts influence other texts.

Appropriation.

200

This scholar theorizes the ideas of simulated diversity and racial couvade.

Deery.

200

This involves using one's physical self to make an argument.

Body rhetoric.

200

This proof involves the use of emotion as an argument.

Pathos.

300

This refers to someone who studies rhetoric.

Rhetorician.

300

According to Black, these refer to "tics" used to identify an author's ideology.

Stylistic tokens.

300

According to Shapiro, this is a trope used to describe someone who "overcomes" or transcends disability.

Supercrip.

300

This involves actively "reading against the grain" and disagreeing with the assumptions and beliefs of a text.

Oppositional reading.

300

This refers to a section of the audience capable of being persuaded and producing change.

Rhetorical audience.

400

This media studies tradition is concerned with content that reaches a large audience, such as newspapers, and is generally more quantitative.

Mass media.

400

According to Black, this is the "implied auditor" in rhetorical discourse.

The second persona.

400

This refers to a marginalized identity being asked to "stand in" and fully represent the interests of people with similar identities to them.

The burden of representation.

400

This refers to the idea that "being seen" and "being heard" are important for activism and social change.

Visibility politics.

400

This describes someone that is simultaneously a producer and consumer of media.

Prosumer.

500

This scholar theorized the idea of identification to describe how rhetors might connect with audiences.

Kenneth Burke.

500

This is the term theorized in the Ibelin reading.

Hyperpersonal supercrip.

500

This refers to the repeated leaving out of an identity from media representation.

Symbolic annihilation.

500

These are "mind bombs", or staged acts designed for media dissemination.

Image events.

500

This view of communication is largely linear, imagining a sender and receiver.

Transmission.

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