Customer Service
Sales Basics
Retail Operations
Loss Prevention
Retail Finances
100

This is the overall impression customers have of a company based on what they see, hear, and experience.

What is a brand?

100

Projecting a professional appearance and having a positive attitude helps create this important moment with customers.

What is a first impression?

100

The complete listing of all merchandise a retailer owns.

What is inventory?

100

The goal of loss prevention is to protect this important part of the business.

What is profit?

100

The total income a business earns from selling products.

What is revenue?

200

Providing a positive and memorable experience that exceeds customer expectations.

What is quality customer service?

200

Recommending additional items that complement a customer's purchase.

What is cross-selling?

200

The barcode commonly used to track products in retail stores.

What is a UPC code?

200

This crime occurs when someone leaves a store with merchandise without paying.

What is shoplifting?

200

The amount added to the cost of a product to help generate profit.

What is markup?

300

This communication skill means fully hearing and understanding what a customer says and what they imply.

What is active listening?

300

Encouraging customers to purchase a higher-value product with additional benefits.

What is upselling?

300

Technology that uses radio signals to track products and inventory.

What is an RFID tag?

300

When employees steal cash, merchandise, or company property.

What is internal theft?

300

The difference between revenue and the cost of goods sold.

What is gross profit?

400

These types of questions encourage customers to give detailed responses.

What are open-ended questions?

400

These are used to help move the conversation toward completing a purchase.

What are transition statements?

400

The process of selecting products and promoting their sale in a store.

What is merchandising?

400

Examples include credit card fraud, refund fraud, or package switching by customers.

What is external theft or customer fraud?

400

Costs such as rent, salaries, and utilities used to operate a business.

What are operating expenses?

500

These programs reward repeat customers with incentives for continued business.

What are loyalty programs?

500

These shoppers come to the store with a specific list or goal in mind.

What are mission-driven shoppers?

500

Presenting products attractively to encourage customers to buy them.

What is visual merchandising?

500

Security tools like cameras, RFID tags, and electronic sensors are examples of these.

What are anti-theft techniques?

500

The final amount of money left after all costs and expenses are subtracted from revenue.

What is net profit?

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