Use of Artificial Intelligence
This percentage of undergraduate students use an AI platform like ChatGPT daily.
What is 14%?
This is the primary concern for prospective online students when engaging with their instructors and peers.
What is the lack of engagement?
Highlighting this type of assignment can make online programs more attractive to students.
What are career-relevant assignments?
The consistency of this aspect across courses is a priority for online students.
What are course layout and navigation?
This percentage of students conduct a web search as their first or second step in finding an online program.
What is 92%?
This AI-powered technology is most likely to be used if offered as part of an online program.
What is AI-driven research assistant?
This percentage of undergraduate students indicated application fees as a barrier to completing their application.
What is 45%?
This aspect of program configuration is in high demand among online students for its flexibility.
What are asynchronous programs?
Online students show a diminished interest in this type of program structure compared to earlier days.
What are cohort-based programs?
This location is where students reported they first saw an ad about an online program that interested them.
What is Ads on websites I visit?
This generation uses AI platforms weekly the most among undergraduate students.
What is Generation Z?
These two factors are among the top concerns preventing students from enrolling in online programs.
What are cost/tuition fees and time constraints?
This is the greatest concerns about online study for undergraduates.
What is lack of interaction with the instructor.
After inquiry, Online students expected to hear from the institution how frequently about their program of interest.
What is once per week?
This is best time to day to contact prospective students after they have inquired or applied.
What is morning (9:00am-12:00pm)?
This is the percentage of graduate students who use AI platforms one or more times per month.
What is 35%?
This practical support service is highly valued by online students.
What is technical support?
This key piece of information must be easy to find to prevent prospective students from abandoning their search.
What is tuition and fee information?
This percentage of students need the flexibility to accelerate their completion or take breaks when needed.
What is 60%?
Students expect to receive an admission decision how soon after submitting their application.
What is 1-3 days?
This percentage of undergraduate and graduate students used a chatbot during their search for an online program.
What are 79 and 78 percent?
This emerging mindset among online students prioritizes convenience and flexibility in their educational experience.
What is the consumer mentality?
This kind of marketing is essential for attracting students to online programs in their area of interest.
What is digital advertising?
This social media platform ranked highest amongst usage by online students.
What is youtube?
This demographic is particularly influenced by digital ads in their research for online programs.
What are millennial students?