A communication function of management through which organizations adapt to, alter or maintain their environment for the purpose of achieving organizational goals (Long and Hazleton).
What is PR?
100
What does the PESO model stand for?
What is paid, earned, shared and owned media?
100
What does PRSSA stand for?
What is Public Relations Student Society of America?
100
Who developed Ethos, Pathos, and Logos?
What is Aristotle?
100
Standards of conduct; how we should behave based on right and wrong
What is Ethics?
200
Public relations is said to have many of these types of audiences.
What is stakeholders or publics?
200
Approach to achieving the objectives of a marketing campaign that uses different promotional methods to reinforce each other.
What is IMC?
200
What is Rock PRoductions's username on social media?
What is @SRURockPR?
200
Who is known as the father of modern PR?
What is Edward Bernays?
200
Central beliefs that determine how we will behave in a given situation
What are values?
300
Name the four methods in the PR planning process.
What is Research, Action, Communication and Evaluation?
300
A form of media that was once known to have the largest reach and is still the most expensive form of media.
What is TV?
300
What is happening on Rock PRoductions's Twitter right now?
What is #IRockPR contest?
300
Who was the first PR counsel?
What is Ivy Lee?
300
A written account on what a company wants to do now.
What is a mission statement?
400
A written account that gives detailed information about a person, group, or thing and their development over time.
What is a case study?
400
___________ is the process by which we exchange or share meanings through a common set of symbols.
What is Communication?
400
What is the new section on the Rock PRoductions's website that was addressed at the last meeting?
What is alumni spotlight?
400
Father of the Presidential Press Conference (also a president of the U.S.)
What is Teddy Roosevelt?
400
A written account of what a company wants to do in the future.
What is a vision statement?
500
A written communication piece that reports important yet specific information about an event or circumstance.
What is a press release?
500
What is the new social media platform that is competing with Instagram, Facebook, and Twitter?