This LocalX product will help clients organic search position.
What is SEO?
100
One of the ways TWC delivers ads is based on geo-targeting. If a TWC user does not opt into turning on their location, the most common way to get their local forecast is by giving TWC their ______.
What is Zip Code?
100
This is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
What is Pay-Per-Click?
100
This digital space is sold to a client as a "press release or “story” that will be featured in the top news stories on our web channels homepage. This can be used to promote an event or relay important information to the community.
What is a Native Ad?
100
Show picture A: This is an example of the ______ ad postion on our web channels.
What is Leaderboard?
200
Audience targeting uses this type of targeting to deliver your ad within relevent content across the web.
What is Contextual Targeting?
200
There are the three screen sizes on which the TWC ads can be served.
What is Desktop, Tablet and Mobile.
200
This is an online video advertisement that plays before the start of a video that has been selected for viewing.
What is Pre-roll?
200
This digital product targets a clients ads with the following different ways:
Contextual Targeting
Behavioral Targeting
Geo-Fencing
Site Retargeting
What is Audience Targeting?
200
Show picture B: This is an example of the ______ ad postion on our web channels.
What is Pencil Pushdown?
300
This LocalX product must accompany an on-air television schedule.
What is Targetd TV?
300
Weather parting is sold at an ____ CPM.
What is $18?
300
This acronym denotes the price of 1,000 advertising impressions.
What is CPM?
300
This digital product plays video when a web user "mouses" over their digital ad.
What is In-Banner Video?
300
Show picture C: This is an example of the ______ ad postion on our web channels.
What is Floating?
400
All LocalX websites have ______ design.
What is Responsive?
400
Active shoppers would be an example of a _____ with TWC.
What is a Portrait?
400
The use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area.
What is Geofencing?
400
This digital product uses social platforms as a way for local businesses to reach potential customers by using advanced targeting.
What is Social Advertising?
400
Show picture D: This is an example of the ______ ad postion on our web channels.
What is Loading Screen?
500
This LocalX product is designed to increase visability on local searches by utlizing the "Google My Business" listing.
What is the Local Search Optimizer.
500
A client took advantage of running their ad within three days of heavy snow. This is an example of a ______ trigger.
What is Recency?
500
This advertising relies on social information or networks in generating, targeting, and delivering marketing communications.
What is Social Advertising?
500
This digital product is designed to match your clients campaign look. It should always have a call-to-action. It's also hosted by LocalX at no charge and has a responsive design.
What is a Conversion Driver?
500
Show picture E: This is an example of the ______ ad postion on our web channels.