Awesome Acronyms
What is Point of View?
They are the two Account Managers on Chevy.
Who are Jordan and Taylor?
They are the 4 main GM Brands.
What are Buick, GMC, Chevy, and Cadillac?
They are the 4 strategies in paid search.
What are Awareness, Conquest, Segment, and Retention?
Among the top 5 social media companies, these two are co-owned.
What is Instagram and Facebook?
This metric is viewed as our primary KPI for paid search.
What is CPO?
They represent the paid social platform known for real time news and events.
Who is Laura and Billy?
This director oversees not only GMC and Buick, but has recently been given SEO.
Who is Aaron?
This strategy is typically the most expensive to support within traditional search engines.
What is conquest?
This social platform is known for it's visually striking imagery.
What is Instagram?
The acronym PPC stands for this.
What is "pay per click"?
These non-brand managers oversee all other aspects of GM business.
Who are Timothie and Adam?
They are the two US cities that Cadillac works out of.
What are Detroit and New York?
This is the formula for determining your cost per click in Adwords.
what is Quality x Max CPC?
This social media platform recently developed "expiring pin" ad units specifically for GM.
Who is Pinterest.
Not just a males name, the acronym represents iProspect's parent company.
What is DAN?
These two letters shorten GMC's senior associate's name.
What are JP?
This part time DJ serves as the SEO point of contact for GMC and Buick.
Who is John Coyle?
The initial daily budget for Retention in June. (+/- $5K)
What is...
Buick - $24,716
GMC - $28,118
The name of someone who leverages their social media following for advertising opportunities.
What is an influencer?