Industry buzz words
Performance metrics
Merkle tech
Feed management
Thanksgiving dishes
100
This term is used to describe an opportunity that can be easily reached.
What is low hanging fruit
100
This ratio shows the likelyhood of someone clicking on your ads
What is CTR
100
Internal name for Adaptive Portfolio Bidding tool
What is BidMonster
100
A collection of all products and their descriptions
What is a feed
100
Traditional protein in Thanksgiving meal
What is turkey
200
Another term for "follow up"
What is circle back?
200
This metric describes the value of traffic for a typical retailer
What is SPC
200
This tool allows clients to load large Customer Match lists, instead of breaking them to match Google file size requirements to load via AdWords UI
What is Merkle Client Center?
200
Top consideration field for query to product mapping during auction
What is title
200
This dessert is usually made with canned filling, and the fresh alternative is saved for decoration
What is pumpkin pie
300
This term is used to stop back and forth on the call, and continue the discussion via email
What is "take it offline"
300
Primary efficiency KPI for financial services or travel client
What is CPL
300
You will get an email from this tool every Monday
What is URL checker
300
The required taxonomy that merchants need to provide to be able to sell on Google Shopping
What is Google Product Category
300
This dish was created in 1955 by Campbell's and is often topped with french fried onions.
What is green bean casserole
400
The interaction of two or more organizations to produce a combined effect greater than the sum of their separate effects.
What is synergy?
400
This PLA specific ratio is calculated by dividing the number of top placements you received over the total times you could've been in the top position
What is absolute top impression share?
400
Merkle's biggest innovation during last year
What is M1
400
Globally unique 14-digit number use to identify trade terms, products, or services
What is GTIN
400
An edible substance or mixture, often a starch, used to fill a cavity in another food item while cooking
What is stuffing
500
A way brands and agencies can assign credit of their entire advertising effort — across devices, publishers, channels and media
What is omni channel attribution?
500
Merkle recommended fraction to take credit for these in remarketing campaigns is 10 - 20%
What is view-through conversion
500
This Merkle tracking parameter lives at keyword or product group level in the engines
What is {mrkgadid}
500
An e-commerce platform that enables third-party sellers to sell new or used products
What is a marketplace
500
This dish is perfect for Thanksgiving leftovers
What is turkey hash
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