In Behavioral Terms
A statement that defines an action and who should do it
What is the definition of a behavior?
True or False? A message is the same as a behavior.
The biggest barrier to improving ASF consumption in project districts.
What is access – availability and affordability of ASF?
OW's SBCC priority is to teach people about the nutritional benefits of ASF: true or false?
What is, FALSE?
Improved ASF intake in young children stated in behavioral terms.
What is, Caregivers feed animal source food to young children from 6 months?
Statements that include what needs to be done, by who, resolves the resistance / offers a motivation for the action and asks for a commitment.
What is a message?
What three animal source foods should be prioritized to support reaching OW ASF consumption result?
What are, small fish, eggs and milk?
[maybe organ meats and chicken if priced correctly]
Is a community agent responsible for a community group's a communication medium, yes or no?
What is, YES.
These people need to know the content, but they also need to be able to communicate it with conviction. They are the "sales force" for behavior change.
These prevent or support a person from taking action.
What are factors?
Policies, Service Improvement, Product Introduction, Community Engagement and Communication.
What are, interventions to change behavior?
A social factor tied to increasing consumption of ASF, especially in producer households.
What is, intra-couple dialogue and decision-making?
Posters, radio soap operas, TV advertisements, and push SMS as channels.
What are mass media?
People who need to take action to support primary actors to do the behaviors.
Who is the supporting actor?
Community meetings, counseling, radio programs, SMS push messages, and games
What are SBCC activities
A social factor tied to increasing consumption of ASF among the vulnerable families in project districts.
What is believing that ASF in the family diet should be regular, not a luxury?
In SBC Communications it is not only what you communicate, but how you communicate it. To ensure OW is following a best practice what two types of communication channels are being used?
What are, interpersonal communication and mass media channels?
Structural, social and individual levels.
An important SBC and SBCC change agent outside of the household to help address access and use of ASF.
Who is, the retail vendor?
Important individual factor to address in changing household consumption of ASF?
What is caregiver confidence in ability to prepare ASF to meet family preferences?
A key tactic to communicate the project's priority behaviors and attitudes?
What is, modeling through real-life scenarios?