Marketing Knowledge
Construction Focus
Client Knowledge
Contractor Focus
RSM Operations
100

A common analogy used by marketers for the different stages a user goes through when interacting with a business

What is the Marketing Funnel?
100

This common building material is made of cement, aggregates, and water

What is Concrete?

100

Located in Fredonia, Kansas, this client is in our ICP but pre-dates our initiative to bring on more of those type of clients

Who is Koehn Construction Services?
100

This device is used to protect electrical circuits from overloads and short circuits

What is a Circuit Breaker?

100
A name for the collective group of production team members assigned to an account
What is the HIVE?
200

This web platform powers 43.3% of the public internet

What is Wordpress?

200

This heavy equipment vehicle is used for excavating and moving large amounts of earth

What is an Excavator?

200

Their main conversion is a free classroom activity called a "classbook"

Who is Studentreasures?

200

The most common type of home siding in the United States

What is Vinyl Siding?

200

This tool joins our meetings to record, transcribe, and summarize them

What is Fireflies?

300

A piece of JavaScript code provided by an ad platform to track events on a website

What is a Pixel?

300

Common in the construction industry, this acronym stands for a benefit plan that gives employees partial or full ownership of their company in the form of company stock

What is an ESOP?

300

The acronym COPAS stands for this (hint: oil is redundant)

What is Council of Petroleum Accountants Societies?

300

The acronym HVAC stands for

What is Heating, Ventilation, and Air Conditioning?

300

Any requested turnaround time shorter than this standard is considered a rush task

What is 72 hours (or 3 days)?

400

The M in CPM stands for

What is Mille?

400

This project delivery method involves a single contract with one entity responsible for both the design and construction phases of a project

What is Design-Build?

400

Located in Overland Park, they are "The World Leader in Engraved Foil and Embossing Dies and Innovative Solutions"

Who is Universal Engraving?

400

This government program provides tax credits to homeowners for making energy-efficient upgrades to their homes

What is Energy Star?

400
Our new paycheck and HR partner, that we will be onboarding on July 22nd

What is Insperity?

500

This JavaScript Object is like a central repository for collecting and organizing information on a website, and acts as a bridge between the site and various tools and platforms that require access to important data

What is the data layer?

500

This type of construction involves prefabricating building components off-site and then assembling them on-site

What is Modular Construction?

500

Comprised of two companies who merged in 1996. The older of the two companies was founded in 1921!

Who is Penny Dell Puzzles?

500

Name one material used in Built Up Roofing

What is Tar, Gravel, Asphalt, Felt, Crushed Stone, or Bitumen?

500

Name the tool that can be used to share BOTH new graphics and web design prototypes

What is Project Huddle?

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