Color Theory
Culture & Media
News
Radio & Podcast
Miscellaneous
100

Innocence, Romance, Charm, Sweetness, Femininity, Playfulness, Empathy, Beauty

Pink

100

Practice or quality of including or involving people from a range of different backgrounds and experiences

Diversity

100

A report of recent events or of something unknown

News

100

ON DEMAND, NICHE, PRE RECORDED

Podcast

100

Sharing something that spreads quickly to millions of people online

Going Viral

200

Purity, Sophistication, Efficiency, Protection, Cleanliness, Peace, Innocence, Cold, Clinical, Sterile

White

200

A widely held but fixed and oversimplified image or idea of a particular type of person or thing

Stereotype

200

Topics: Health, Education, Politics, Business, Economy

Hard News

200

Hosts uncovering stories about real-life criminal events

True Crime Genre

200

The means of interactions among people in which they create, share, and/or exchange in virtual communities

Social Media

300

Energy, Happiness, Humor, Warmth, Vibrant, Flamboyant, Friendliness, Creativity, Confidence

Orange

300

Exaggeration by means of often ludicrous distortion of parts or characteristic

CARICATURE

300

Trending information. If it’s happening now, has happened recently, or will happen soon

Timeliness

300

Lee de Forest Edwin Howard Armstrong, David Sarnoff

Fathers of Radio

300

Sound can establish setting; create atmosphere; or calls attention to elements; it can reinforce or foreshadow narrative

Music

400

Mystery, Elegance, Evil, Sexuality, Sophistication, Fear, Unhappiness, Depth, Style, Sadness, Remorse

Black

400

Mammy, Jezebel, Sapphire

Black Women Tropes

400

Number 1 Media Company in the world

Disney

400

Program on which events and people in the news are discussed and listeners call to talk

Talk Radio

400

A conversation between two or more people on screen. Characters speaking to one another or the audience.

Dialogue

500

Luxury,Creativity, Royalty, Wealth, Power,  Wisdom, Loyalty

Purple

500

Family, Beauty Standard, Karen

White American Stereotype

500

Events and announcements that involve high-profile figures  such as politicians and celebrities are generate media coverage

Prominence

500

Spotify, Apple, Youtube

Streaming Platforms

500

Any form of published content an unpaid contributor posts such as images, videos, text, testimonials, and audio

User Generated Content

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