Marketing Management Orientations
The belief that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits
What is Sales Orientation
Any tool or service that uses the internet to facilitate conversation is known as _______ _______
What is social media
A local entrepreneur recently opened a new coffee shop in Joliet. They change their menu weekly to adapt to what their customers are drinking most. This would align with what marketing orientation?
What is Market Orientation
Habitat needs many ________ to help their organization run. These _______ help build homes, organize events etc.
What are volunteers
A business’s concern for society’s welfare is known as
What is Corporate Social Responsibility
When a firm focuses on its internal capabilities rather than on the desires and needs of the marketplace, then the firm is said to have adopted the _______ orientation.
What is Production
This type of media includes display advertising, paid search words, and other types of direct online advertising.
What is paid media
Car dealerships focus on selling as many cars as possible. They often use techniques like special promotions, persuasive sales pitches, and aggressive advertising to get customers to buy a car. Their main goal is to close sales and make transactions happen, sometimes prioritizing sales numbers over long-term customer satisfaction. What orientation do most car dealerships align with?
What is sales orientation
Will County Habitat for Humanity primarily serves families in which two cities
What are Lockport and Joliet
the moral principles or values that generally govern the conduct of an individual or a group are known as:
What are Ethics
A philosophy that assumes that a sale does not depend on an aggressive sales force but rather on a customer’s decision to purchase a product
What is Market Orientation
This type of media is delivered through content marketing—such as videos, webinars, recommendations, ratings, and blog posts—help organizations develop deeper relationships with customers.
What is owned media
EcoTech Gadgets is a company that focuses on making affordable, durable electronics. They believe that if they produce high-quality gadgets efficiently and at low cost, people will buy them. Their main goal is to create products that are built to last, so they focus on improving their production process to make their gadgets better and cheaper. What orientation does EcoTech most align with?
What is Production Orientation
What is the mission of Habitat for Humanity?
To build luxury housing for wealthy families
To provide temporary shelters during vacations
To help families build and improve affordable, safe housing
To sell construction supplies at discounted prices
What is #3
A company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer groups
What is Customer Relationship Management
The idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals’ and society’s long-term best interests
What is Societal Marketing Orientation
This type of media includes viral videos, retweets, comments on blogs and other forms of customer feedback or online buzz resulting from a social media presence.
What is earned media
Patagonia is a clothing company that not only focuses on selling products but also on making a positive impact on society and the environment. They use eco-friendly materials, support fair labor practices, and promote environmental activism. Their goal is to balance making a profit with helping the planet and communities, so they consider both customer needs and social responsibility. What orientation does Patagonia most align with?
What is Societal Marketing Orientation
Will County Habitat for Humanity is looking to raise awareness about their organization in what specific demographic?
What is Gen Z or high school and college students
the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment is known as
What is Green Marketing