Digital Tools
This tool is used to show our clients their "online health scorecard"
What is Snapshot?
On a Monthly basis, each rep is required to have __ digital CNA's.
What is 4?
Salems average CTR for display is __%
What is .12%?
Where do you go to find out if a client or prospect has CO/OP money to spend?
What is RAB?
Where do you go to see creative proofs, proposals and campaign builds?
What is Idea Titan ?
If you notice something is wrong with one of your digital campaigns, you should reach out via ____________ in addition to reaching out to Joe or Cassie.
What is Fresh Desk?
Billboards and other outdoor screens are also known as this product?
What is Digital Out of Home?
Where do you go to find out if a prospect is running Facebook ads?
What is Page Transparency?
This new tool will show us marketing budget breakdowns for specific industries
What is Borrell Compass?
When a client needs us to do their ads, we must fill out the ________ _____ and send it to Fresh Desk.
What is Creative Brief?
If a client needs a leads-based campaign, this effective product should be recommended. (Primarily calls)
What is PPC?
A report or dashboard you check weekly that shows how your digital campaigns are performing.
What is Tap Clicks?
In order to get an interactive map back for Digital Out of Home, you should submit this along with your CNA.
What is the DOOH Avail form?
What product is designed to gather contact information as users visit a website and engage?
What is Live Chat?
In Snapshot, you can pull a _________ snapshot report into your prospects report to see how they line up against your client's local online presence.
What is Competitors?
Connecting this tool with a clients Google Analytics will help us show radio attribution.
What is Analytical Owl?
We should check _____ ______ prior to doing a CNA with a prospect so we know where their industry is spending their marketing budget and make sure we are aligned.
What is Borrell Compass?
These 2 tactics work best when paired together to make the most out of your client's organic traffic.
What is Surround Reputation & SEO?
There are two free tools to see what pixels a client has on their website, name one of them.
What is Tag Assistant or Ghostery?