CTR
Video Tactics
O/O
Target
SLA
100
What is the CTR for Display?

.12%

100

If I'm watching YouTube and an ad shows up, what is this tactic called?

YTTV

100

How much is a KTIE station dedicated eblast?

$500

100

What is an impression?

An impression is

100

What is the SLA to received a proposal back?

3-5 business days
200

What is the CTR for PPC?

1-2%
200

If I'm watching Hulu on my TV and I see an ad, what tactic is this?

CTV
200

What is the monthly minimum investment for Salem Display Network?

$500

200

What is the open rate for Targeted Email?

10%

200

What is the SLA to get a PPC live from order ticket received?

7-10 days

300

What is the CTR for Targeted Email?

1-2%

300

If a video ad plays before my recipe video, what tactic is this?

Pre-roll

300
What is it called when a client's ad plays before the stream on a smart speaker like Alexa?

Audio Pre-roll

300

What is the format that we recommend for Targeted Email?

HTML
300

What is the SLA for an email creative?

3 business days

400

What is the CTR for Social CPC?

1%

400

How many creatives should be running on YouTube Trueview?

3 Recommended
400

What is it called when a client's video ad plays on the mobile app before the stream starts?

Video Pre-roll

400

What is it called when you deliver adsa to people visiting a physical location?

Geofencing

400

What is the SLA for Web ID?

24-48 hours

500

What is the Social CPM?

0.12%
500

What is the benchmark view rate for Youtube Trueview? 

50%

500
What platforms does streaming play on?

Desktop computer, Tune In, Google Home, Mobile, Alexa, Odessy, Christian Radio, iHeart

500

What is the best tactic to recommend if the client wants phone calls to their business?

PPC

500

What is the SLA for a Digital Campaign to go live?

7-10 days

M
e
n
u