Priorities
This is our 4th & 1st Quarter sales initiative.
What is BIG Finish - STRONG Start
This acronym reminds us of the Digital Sales Process: Responsible, Accountable, Consulted, Informed.
What is RACI
What is something a prospect must have!
What is money set aside for Marketing
Search Engine Optimization is called what?
What is SEO
This is something each Media Specialist needs to do at least twice each week.
What is a CNA.
This is a sign that a Media Strategist has not created VALUE in the eyes of the prospect.
What is when they say "it's too expensive!"
Using this tool on a daily basis is not optional, but is required activity for a Salem Media Strategist.
What is RAB Account Manager.
The Salem Surround Local and National Team has 'been there and done that' and we have campaign stats and testimonials to back it up, this is called...
What is Experience
What is the ideal Digital prospect?
What is a company already buying Digital Advertising
'Over The Top' advertising; accessing content ‘over the top’ of infrastructure providers is called what?
What is OTT
This is something each Media Specialist needs to do at least twice per week after the CNA.
What is the presentation!
A popular sales technique that doesn't work.
What is selling via email!
RAB Account Manager tracks New Leads, New Cold Calls, First Time Sales Visits, ASKS, CNA's & in total measures this.
What is Activity.
Customer ROI is Salem Surrounds' primary objective. Local implementation and fulfillment of a clients' campaign is really critical, which is why we have a TEAM of these for each market.
What is a Regional Digital Sales Manager (RDSM) & a Regional Digital Campaign Specialist (RDCS)
What makes an ideal prospect for great Digital ROI?
What is Multiple locations
This tactic is used to draw a virtual fence around a home/business or area to target people at those addresses with Display Advertising.
What is Addressable Geo Fencing.
This is something a Media Strategist must prepare for and must do every day - and never stop.
What is Prospecting!
One sign of a prospect that may not be taking Digital Advertising seriously, and probably isn't worth your time..
What is "I've got a guy..."
In order to find out what a prospect wants and needs to create ROI for their business we must create one of these.
What is a CNA.
Most prospects want to advertise on the Internet, and they know they should. What is the key factor in moving ahead with the relationship?
What is Trust.
What is necessary to justify a serious Marketing Plan?
What is great potential ROI.
This tactic employs the actual inventory at an Auto Dealer or Real Estate Company so that when people search for like inventory they will be served an ad for the business. What is it called?
What is Dynamic Auto or Real Estate.
What must a Media Strategist NEVER do?
What is Give Up!
What should a Media Strategist accept that prospects don't and expect that they won't...
What is return phone calls.
In order to hit ones goals, on average, a Media Strategist must be at this % of goal on the 15th of the month, for the following month, and at this % of goal on the 1st of a given month.
What is 75% on the 15th and 90% on the 1st.
Over the past 3-4 years Salem Media has built one of Americas largest Digital Marketing Agencies with the same high level of integrity and quality of service to bear in this exciting advertising medium.
What is Salem Surround Digital Advertising.
What makes for a perfect prospect who may want to make a change to Salem Surround?
This tactic utilizes the device by which you access content. Roku, plugged into a smart TV is an example.
What is CTV, (Connected TV)
Leaving messages and sending blind emails as a way to reach and communicate with the prospect is NOT...
What is doing your job!
What must a Media Strategist do almost without exception to move a sale forward
What is get a face to face meeting in person or via Zoom.