On Our Terms
Alphabet Soup
Statistically Speaking
Branching Out
Slide by Slide
Tools of the Trade
100
Targeting people who've visited your website but may not have taken any action.
What is Retargeting (or Remarketing)?
100
CPM
What is Cost per Thousand?
100
80% of sales REQUIRE FIVE of these after the meeting. (Source - Marketing Donut)
What are follow-up phone calls?
100
Social CPM, Digital out of Home and OTT ads are all used for this type of marketing approach.
What is Branding and Awareness?
100
What is Intent Targeting?
100
A handy report for giving insight to a business's online footprint including business listings, social media, reviews and SEO.
What is a Snapshot Report?
200
Optimizing your marketing based on website visitor behavior to help improve the results.
What is Conversion Rate Optimization?
200
CPC
What is Cost per Click?
200
30% Of All Audio Listening Now Occurs On these.
What are mobile devices?
200
We use this tactic when tracking foot traffic is important to an advertiser.
What is Geo Fencing?
200
What are Geo Fencing ads?
200
A great resource for training on our digital tactics that was recently updated with updated chapters to courses 101 and 201.
What Simpli.fi Bullseye? (https://bullseye.simpli.fi)
300
This practice helps improve SEO by linking to your websites from relevant websites with high domain authority.
What is Backlinking?
300
CRM
What is Customer Relationship Manager?
300
About 47% of top performers ask for these consistently. (Source - HubSpot)
What are referrals?
300
We would pitch this to an advertiser who loves our Salem audience and would like to raise awareness of their services to our audience.
What Salem Faith and/or Salem Conservative?
300
What are OTT ads?
300
You should discuss with your client about getting access to this before a marketing campaign begins so we can track performance on their website.
What is Google Analytics?
400
A semi-fictional representations of your ideal customers that includes demographic, psychographic and behavioral information.
What is Buyer Persona (or Customer Profile)?
400
GTM
What is Google Tag Manager?
400
57% of B2B marketers stated that this generates more leads than any other marketing initiative.
What is SEO?
400
When a client needs to generate more leads, these two tactics are the best we offer.
What is PPC and Social Media CPC?
400
What are Native Ads?
400
Not only can this tool track response to your client's radio ads, but you can also view Industry Insights to help prospect hot categories.
What is Surround Analytics (Analytic Owl)?
500
The cost associated with turning a lead into a customer.
What is Customer Acquisition Cost?
500
CPL
What is Cost per Lead?
500
Leads from these have a 14.6% close rate, while outbound leads (billboards, broadcast TV, direct mail, etc.) have a 1.7% close rate.
What are Search Engines?
500
If a client has video assets and would like to raise brand awareness 30 miles around their location, this is a great tactic.
What is Pre-Roll or DOOH or OTT or Social Video or YouTube?
500
What are YouTube ads?
500
This is where you go to place a ticket to submit a CNA in order to generate a new proposal.