You're on Target
What is the average CTR for our targeted email campaigns?
What is 1%?
What is the CPM on our Programmatic Audio?
What is $40 CPM
Do you know how much it costs nowadays to throw a party?!! If you don't I bet Nic does.... Speaking of costs what are the 3 "costs" (investments really) to be a part of Birthday Bash?
What is:
$38,000
$33,000
$28,000
It's all about the margins! Name at least 3 owned & operated digital tactics?
What is newsletters, streaming, audio pre-roll, video pre roll, website banners, mobile app banners, mobile app splash page, dedicated eblast?
Radio! Radio! Radio! What is one of the many responses to a prospect when they say: "I tried Radio once it didn't work!"
What is:
1: What was your schedule? What was the creative? What was your offer? What station was it?
2: Radio is a better marathon runner, than a sprinter. It takes long term, consistent advertising to yield results. Radio works every time it's used correctly.
3: Are you just trying to get rid of me? Because I'll leave. Call me for your going out of business sale.
What is the name of the proprietary software called to test effective subject lines?
What is Send Check It?
How do we measure the success of an OTT campaign?
What is the completion rate?
In life it's all about the small things! Well in this case a big thing like an event! But an event is just bonus you have an advertising schedule that is as good as this one. How long is the advertising schedule associated with this event?
What is 8 months? (April-November)
Don't the bottom! What is the streaming spot floor rate?
What is $3?
Does anyone else hear static? What is just one way to handle the objection "I can't hear your station where I live!"
What is:
1: Drop the Flip Phone
2: You can always stream our stations online at (insert website here)
3: You can listen to our stations through (insert station mobile app)
4: You can listen on Google Home/ Alexa Devices
5: Listen on iHeart/TuneIn
What is the average open rate for our targeted email campaigns?
What is 10%?
What is our CPM on our brand new Digital Out of Home Tactic?
What is $40?
Fortunately we have room for plenty of friends at this party... well ok 3 friends. Name the 3 packages that will allow our friends to come to the party.
What is:
The Title
The VIP Dinner
The Red Carpet
I'm going to need a map to find that! Where do video pre rolls show?
What is desktop or station mobile app?
It's all about numbers! What is one response to "what's your cume?"
What is
"That's a great question! Since we don't purchase the Arbitron ratings which are themselves an estimate we are measured by the success of our advertisers. How many people do you need to bring in the store each month to make this campaign a success?
Within what period of time from the date of an email deployment are the retargeting impressions delivered?
What is within 7 days?
What is the CPM on a 25,000 targeted email deployment?
What is a $45 CPM?
What are the 2 dates associated with the Birthday Bash?
What is Wednesday, October 6th and Thursday, October 7th, 2021?
The true 360 degree sells audience not tactic. What does a dedicated email to our audience cost?
What is $750 or $1000?
Here's a tough one for ya! What is a one way to handle the objection "I don't want to advertise on a Political/Christian station".
What is:
1: In todays climate people are more tuned into talk radio than ever before.
2: Buy us and buy AM 950 and public radio! That way no one can accuse you of being on 1 side or the other.
3: I understand. We can still help you with Salem Surround our digital division
How often are our email lists scrubbed by our vendor?
What is monthly?
Name 1 of the MANY Bolt-On Options that you can sell with targeted email?
What is:
Follow Up Email To All
Follow Up Email To Opens
Email Retargeting
Facebook Retargeting
Matchback
Personalization
Split Creative Fee
How many attendees will the "intimate" VIP dinner be hosting?
What is around 150 people?
+- 10
Let's not name drop but.... for this we can. Name just 1 of the WWTC Station Newsletters.
What is:
1: Daybreak Insider
2: Mid-Day Insider
3: O' Taste and See
4: Books
5: Contests, sweepstakes, & Surveys
6: Movies
7: Hot Deals, Special Offers & Promotions
Let's hit the brakes! What is a good response when a customer who says "let me think about it"
What is:
"Usually when someone says "let me think about it" it means 1 of 2 things. 1: they are not interested and they just don't want to tell me no. Or, 2: they are not sure. Which is it for you?