4.01
Knowing about your product.
What is Product Info?
A physical characteristic of a product
What is Feature?
What makes a customer buy a product?
What is Buying Decisions?
Buying products that work with what you just bought.
What is Complementary Product?
How the product helps you
What is Benefit?
Showing a higher priced product to a customer
What is Trade Up?
A pledge to repair or replace a product if something happens to it
Benefits the customer already knows
What is Obvious Benefits?
Showing a lower price product to a customer
What is Trading Down?
Sales record that contain info on how people use products or what problems they have experienced
What is internal Sales Records?
What does the product do and how it is used?
What is Product Uses?
A buying decision based on thoughts and feelings
What is Emotional Buying?
An audio file made available for downloading from the internet. Made for every topic imaginable.
How long a product will last and give dependable service
What is Durability?
A buying decision based on logical thinking
What is Rational Buying?