Marketing Segmentation
strategy that uses location data to target marketing efforts, offering customized products, services, and messages to specific geographic regions or areas.... In other words, targeting customers based on where they live.
Geographic marketing
the overall attitude, satisfaction, and confidence that employees have towards their work and the workplace environment. In other words, this term describes how employees feel about their workplace
Morale
What social media site was released by Chinese tech company ByteDance in 2016 to share videos?
TikTok
the percentage added to a product's cost to determine its selling price. For example, if you make a product for 10 dollars, and sell it for 20$, there is a 100% __________
Markup
the amount of employees who leave the company within a set period is called ______. For example, if Mr. Reitter had 10 employees quit this week, you could say that there is high ___________ right now.
Turnover
Marketing a very specific part of a population, using age, gender, income, education, etc.
Demographic Marketing
the identified groups of consumers most likely to purchase your product or service
Target market
This website was the first true example of a social media platform
Myspace
a performance indicator that measures the amount gained from an investment relative to the investment's cost. lt helps make sure everything you do is tied back to your overall social media marketing objectives
ROI (Return on investment)
measures how well customers are familiar with a brand and its products and services
Brand awareness
a marketing approach that uses factors like values, beliefs, and lifestyle to segment and target customers. Targeting customers based emotions, habits, and attitudes.
Psychographic
distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors.
Brand
The term used to describe anytime a companies' social media post is liked, shared, re-posted, commented on, or replied to
Interaction
Calculate the markup percentage in this following example.
Mr. Reitter makes a pair of socks for $8 and decides to sell them for $12
50%-
12-8=4
4$= 50% of 8
You are a sales representative who actively travels a territory. As a part of this, you use rental cars, stays in hotels, and have many oher costs covered by the company. What is the name of the form you have to turn in to be reimbursed?
Expense report... All of those items are company expenses.
Marketing customers based on their actions, or things like purchase history, search history, cookies, and website analytics to craft customized messages for specific groups.
Behavioral marketing
a regular examination of your business' social media activity. An internal look at your company's production and success.
Social Media Audit
"Famous people" who have a large social media following and often times get paid to promote products
Influencers
something you can measure- usually performance based- that helps you evaluate the success of your business
Key performance indicators (KPI)
Net Profit
_____________ = _________
Cost of investment
ROI/Return on investment
Mr. Reitter is a huge fan of the Cincinnati Reds. The Reds have noticed that he frequently shops online for Reds tickets, Reds Merchandise, and has other interactions online with the Reds. The Reds see this information, and choose to send him tailored ads to try and buy season ticket packages. This is an example of ____________ market segmentation
Behavioral
Product, Price, promotion, place
The first step of attempting to sell anything, a marketing plan, or starting a business is to ______ _ _________ (3 words)
Solve a problem
A company’s net income this year has been 100,000, and their annual investment has been 25,000. What is the company's ROI %?
400%
Sally's Snow Boots is a new start up company, selling luxury snow boots that are durable for rigid, harsh winters. She plans to focus solely on younger men who work outside in the conditions, shoveling snow or doing construction work. Name the two types of market segmentation she would want to use given this information, and briefly explain each one.
Geographic- marketing to only cold climates
Demographic- Marketing majority of their products to young men.