Sales and Marketing Jeopardy

CHOOSE JYSK

100

We are promoting 'Choose JYSK' complete with 'Choose JYSK' posters around stores and in our campaign paper. But can you name 3 of the 'Choose JYSK' selling points?

Choose JYSK. Choose making memories. Choose sharing great times. Choose happiness. Choose love. Choose family. Choose friends. Choose the envy of your neighbours. Choose to celebrate. Choose easy finance options. Choose delivery. Choose convenience. Choose reliability. Choose a retailer you can trust. Choose to speak to an expert. Choose to be reassured by thirty eight years in business. Choose to stay at home and shop online. Choose to get into stores and see our smiling faces. Choose wardrobes, sofas, rugs, dining tables & chairs. To choose great night’s sleep. Choose mattresses and natural duvets. Choose towels, cushions and items to brighten up your home. Choose stylish outdoor living. Choose to keep your bank balance happy with great items at sensational prices. Choose Scandinavian Sleeping & Living. Choose JYSK.

200

'Choose to be reassured by _ _ years in business' How many years has JYSK been open?

38 - JYSK first opened in 1979. The long standing history and growth of the company is a vital trait we use to maximise our themes.

300

'Choose customer reviews' On average, how many stars have JYSK customers awarded JYSK items?

JYSK has been awarded 4.5 out of 5 stars by JYSK customers.

400

'Choose _ _ countries' and 'Choose _ _ _ _ stores' How many countries is JYSK open in, and how many JYSK stores are open?

JYSK is open in 50 countries with 2,500 stores.

500

The first JYSK store opened in which city and country?

Aarhus, Denmark

MARKET SURVEILLANCE

100

To provide the best offers for our customers, we conduct price checks against our competitors. In the outdoor season, how often do we conduct garden furniture competitor price checks? a)Weekly b)Fortnightly c)Monthly d)Bi-annually

a) Weekly - in order to maximise themes and to stay ahead of the competition, we conduct weekly price checks so that our garden furniture is at a great price for our customers.

200

It is important to know about our competitors. One of our largest competitors is IKEA, but how many stores do IKEA have in the UK? a)8 b)17 c)23 d)32

c) 23 - IKEA opened their first UK store in Warrington in 1987. IKEA now operates in 28 countries with 340 stores. Therefore, JYSK has more market penetration in terms of operating countries and stores.

300

To maximise our 'outdoor/garden' theme effectively, we have to make sure we have the best items and prices out there. Name 6 national competitors that we benchmark against for garden furniture.

B&Q, Homebase, B&M, Tesco Direct, The Range, Argos, IKEA

400

Bi-annually we complete a competitor overview against 17 national competitors. Can you name 10 of these competitors.

B&Q, Homebase, B&M, Tesco Direct, Matalan, Argos, IKEA, ASDA Living, Dunelm, DFS, Dreams, The Range, Bensons Bed Centres, Home Bargains, WilkinsonPlus, Carpet Right, Next Home

500

Which competitor is this? - Their Chief Executive John Browett controversially left this brand last month. - They are 3% down on turnover. - 150 stores in the UK. - £900 million annual turnover. - They specialise in textiles/home furnishings.

Dunelm - Many of our competitors were down on turnover this year but JYSK were up!

OVERVIEW OF MARKETING

100

We have to ensure marketing is delivered across a variety of channels in order to reach the biggest audience. A large part of this is on social media, but which social media channels is JYSK UK on?

Facebook, Twitter, Instagram, YouTube, Pinterest

200

Not everyone is on social media, therefore we are now delivering campaign papers to reach customers near your stores. But how long does it actually take to put a campaign paper together? a)4 days b)6 days c)8 days d)10 days

d) 10 DAYS - The process from start to finish takes a full 10 days to put a campaign paper together

300

JEOPARDY! At JYSK, we have 3 different types of customer/shopper. What are these 3 types?

1) Easy shopper. 2) Value hunter. 3) Solution seeker.

400

Digital marketing is a large part of our business and a large platform which drives customers to our website and stores. One major part of digital marketing is SEO, but what does SEO stand for?

Search engine optimisation. SEO is a large part of digital marketing which involves where we rank on Google when you type a search word into Google e.g. mattress

500

Overall, there are 15 customer drivers/reasons as to why a customer picks a certain brand/store. The top 4 customer drivers for JYSK customers are: 1) Reliable product quality. 2) Easy and secure to shop online. 3) Swift and easy use and exchange of products. 4) Competitive pricing. But which customer driver is ranked number 1?

Swift and easy use and exchange of products

OVERVIEW OF ACTIVITY CALENDAR

100

In order to maximise themes, our colleagues need to be well rested! So, within the FY17/18 how many days are the stores closed for?

4 - Alton Towers day, Christmas Day, New Years Day and Easter Sunday.

200

How many themes and special activities are there in the activity calendar for FY17/18? (e.g. VIP Weekend, SALE, Green Weekend etc.) a)2 b)19 c)23 d)27

b)19 - We need a variety of themes and special activities throughout the year in order to attract new customers and to engage existing customers. However, we have reduced the amount of themes this year in order to execute each theme to its maximum potential.

300

Black Friday is one of our biggest events of the year. But what special online activity comes after Black Friday weekend?

Cyber Monday - a more recent marketing event among retailers to boost online sales following Black Friday

400

We want all of our employees to be experts across all product ranges and product knowledge. Therefore, what new role is there to teach you about upcoming themes and special activities?

Master trainer

500

Retailers have to spend a lot of money in marketing in order to maximise themes to their highest potential. But do you know what the total marketing budget is for FY17/18? a)£750,000 b)£1.2 million c)£1.6 million d)£20 million

c) £1.6 million - this budget includes digital marketing, campaign papers, radio, billboards and so much more!