Accronymns
The definition of "MQL"
What is Marketing Qualified Lead
A model that describes the stages a prospect goes through before becoming a customer
What is a 'Sales Funnel'
This an additional tool by LinkedIn helps sales professionals dig deeper into leads, and message users they are not connected with.
What is LinkedIn Sales Navigator
The definition of "TOFU"
What is "Top of Funnel"
Using social media to find and engage with prospects.
What is 'Social Selling'
This software allows sales teams to conduct personalized video email campaigns.
What is Vidyard
The definition of "ICP"
What is Ideal Customer Profile
Focusing your prospecting efforts based on the proximity to recently closed or important accounts
What is Geo-Prospecting
This is a platform commonly used to gather E-Signatures.
What is DocuSign
The definition of "ACDC"
What is Acknowledge, Clarify, Define, Carry-on.
A method used to rank prospects against a scale that represents the perceived value each prospect represents to the organization.
What is lead scoring
This is a direct competitor of Chorus for call recording and analytics (Also a great resources for sales insights)
What is Gong
The definition of "CAC"
What is "Customer Acquisition Cost"
The technique of selling into a portion of an account with the intent of growing to include more (if not all) of the account.
What is "Land and Expand"
This website gives details (and gradings) on school districts including average tenure of teachers, and diversity.
What is Niche