Rock 92
What is the morning show and how long have they been together?
2 Guys Named Chris for 26 years
True, Chris Kelly started on 107.5 KZL with Jack Murphy.
Is a client signature required?
Yes. If the client doesn't sign the contract, the campaign won't run.
In digital advertising, what term refers to the cost an advertiser pays each time a user clicks on their ad?
What is PPC? (Pay-Per-Click)
Radio is the number one Live and Local Media, There are over how many local radio stations in the US?
According to the RAB,
1,000? 5,000? 10,000? 15,000? 20,000? 25,000?
There are over 15,000 Local radio stations reaching more than 210,000,000 people every week.
Ture or False, Rock 92 reaches more person 25 -54 than KZL in weekly Cume?
12 books used to pull this data
False, Rock 92 reaches 60,000, while 107.5 KZL reaches 86,900
According to Nielsen.
True or false, Jared and Katie in the Morning (6a - 10a) have the highest weekly Cume Person by daypart?
12 books used to pull this data. Person 25 - 54
False, Afternoon Drive (46,800)
Morning Drive (34,500)
True or False: The location is more important than the creative.
False: 70% of ad campaign ROI is generated by the creative impact.
True or False: We don't send out monthly reports.
False. We send out automated reports on the 5th of the month. Larry follows up over the next 48 hours with detailed analysis.
A (Blank Blank) is a system designed to attract customers or clients to a business, and then covert them. Gradually. A typical (Blank Blank) consist of serval stages of converting visitors into leads, then into customers and then possibly into brand advocates.
What is the Marketing Funnel.
This person is on Rock 92 from 11am to 2pm Monday - Friday
Rachel Craddock
This person is on 107.5 KZL on Saturday from 10am to 3pm
Rachel.
How many impressions do we create each week?
9,066,732 across all of our inventory.
Click throughs, form fills, call tracking, and foot-traffic attribution
On average you see this many ads per day?
Between 4,000 and 10,000
Between 10,000 and 15,000
Between 15,000 and 20,000
Between 20,000 and 25,000
On average you are exposed to anywhere between 4,000 to 10,000 ads per.
Most of us probably don't think we see that many ads, that's because we've become accustomed to tuning them out. Our attention is scarce.
More Cume Persons 25 - 54 are reached in Morning drive than any other daypart on Rock 92
12 books used to pull this data
No, More weekly persons 25 - 54 are reached in middays.
Morning Drive, 28,400
Middays, 30,900
Before 107.5 KZL became "107.5 KZL The #1 Hit Music Station" it was known as what?
107.5 The Eagle.
According to OAAA and Morning Consult, Outdoor Advertising is particularly effective with what generation?
Gen Z.
True or False: It takes two touch points to sell any form of advertising on average.
False: The average touch points for all advertising is between 5-12.
What does CNA Stand for?
Certified Nursing Assistant, Or also known as Client Needs Analysis.
Ture or False, There was over 20 different endorsed clients on Rock 92 in February?
False, There were 17 different businesses.
Ture or False, There was over 17 Different endorsed client on 107.5 KZL in February?
Ture, There was 18.
The number one category for outdoor in 2024 was?
Legal Services. We didn't capture any revenue from this category.
This form of advertising is designed to show ads only to users who have already interacted with a brand's website or app, typically through a previous visit or action, and is often used to encourage conversion.
What is the term for this type of advertising?
The answer is "What are retargeted ads?"
(Blank) Marketing is often misspelled and is an unconventional, Low cost marketing strategy that uses surprise and creative tactics to generate buzz and attention, often relying on word-of-mouth and viral marketing
What is Guerrilla Marketing.