DSP
How would you explain what a DSP is, in simple terms?
We buy impressions off other networks but utilize our own targeting.
What advertisers are included in the 3 pitch examples we covered?
Activision, Scopely, and Plarium
How many AE's are we currently hiring for?
3
2 in the US
1 in EMEA
Who are the 3 members of our legal team?
Bobby, Georgia, and Arnaud
Name 1 thing that separates our playable service from a competitors?
Compatibility across most UA channels.
Data-driven optimization work
What did we name the new model update?
Koko
What vertical are we looking to expand to into 2020?
Non-Gaming apps
Why is DSP so much more successful now? (2)
CPM and Minimum Spend
What are the 2 main things we look at when optimizing playables?
Interaction rates
Dynamic Parameters (versions)
What's the biggest objection we face in both CaaS and DSP sales?
Pricing
Random! How do we sell? (1)
Google Hangouts, Skype, Gmail
How do DSP's operate differently from one another? (1 word)
Modeling
Which network do we have an API with?
Name 2 DSP competitors
Random! Who do we sell to? (2)
UA Managers
Creative Teams
What Exchanges and Networks make up 90% of our DSP Spend? (5)
Adex, Mopub, Unity, Chartboost, Applovin
Name all our CaaS account managers
Corvin, Mitchell, Maria, Liam, Shiyi, Sandra, and Maria
How many total IO's did EMEA close in 2019?
44
Easy one for 500! What services do we sell?
DSP & CaaS