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100
A global network of computers connected to one another
Internet
100
The number of individual products placed beside each other on the shelf
Shelf Facings
100
An article of merchandise offered as an incentive to the user to take some action
Premium
100
The dollar amount added to the product cost to determine its selling price
Mark Up
200
What does FAB stand for? A) feature advantage benefit B) feature appreciation benefit C) feature & advantages of business D) future attribute benefit
Feature Advantage Benefit
200
All of the following are product features except: A) taste B) ingredients C) uses D) techniques
Techniques
200
All of the following are general product benefits except: A) greater profit B) time savings C) preferential placement D) cost reductions
Preferential Placement
200
What's a relatively new, but very important tool for salesman?
Social Networking
300
Forms a part of the electronic sales automation, which makes time management easier & less susceptible to errors or oversights
Calendar Management
300
What are the three realms? A) using smartphones, e-mail & social networking to boost sales B) know your competition, industry, & economy C) developing, tracking, and using your USP D) selling yourself, your company, and your products & services
Selling yourself, your company, and your products & services
300
A listing of all the customer contacts that a sales person makes in the course of conducting business
Contact Management
300
Allows salespeople to view and manipulate customer or prospect information on an electronic map
Geographic Information System
400
Is a blueprint of where products should be placed on display shelves
Planogram
400
A modern sales rep may employ three simple technologies to increase effectiveness. What are they?
GPS, PDA, and a cellphone
400
What are the four main factors of a firms promotional effort?
Advertising, Publicity, Personal Selling, and Sales Promotions
400
What are two important sales stimulators?
Shelf Facings and Shelf Positioning
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