ADIDAS ATHLETES/TOUR
These two tour athletes, whose contracts with adidas have expired, need their graphics taken down from stores.
Who are Jon Rahm and Jessica Korda?
NO TIME TO WASTE. - Plastic waste is a problem. Innovation is our solution.
What is sustainability?
Our previous consumer muses.
What are Tom and Carrie?
The key footwear story for SS23.
What is ZG23?
The percentage of POS and graphics used in SS22.
What is 44%?
Name two of our NAM Influencers.
Who are Matt Cardis, Tania Tare, and Troy Mullins?
ONE STARTING LINE FOR ALL - We believe golf is a sport for everyone.
What is inclusivity?
The number of rounds of golf someone needs to play each year in order to qualify as a "core consumer".
What is 8?
The name the new logo Golf will fall under beginning in SS23.
What is performance logo?
The two tools the team sends to Sales to announce new products and launch dates.
What are MARKETING LAUNCH SHEETS and PAR DATE UPDATES?
The women's top ranked amateur who is the first student-athlete to join our brand in a name, image, and likeness (NIL) agreement.
Who is Rose Zhang (Stanford U)?
WE’RE BORN OF SPORT, ROOTED IN GOLF. - we work with the best athletes in the world to develop golf products that push innovation and help golfers everywhere perform their best.
What is sport credibility?
The average age of our new Consumer Muse.
What is 30’s and 40’s?
Our 4 energy moments for the SS23 season.
What are PLAY GREEN, ULTIMATE365 TOUR, WMIT and GO-TO?
POS that will be provided to the market for SS23.
What is ZG23 Shoe Shelves?
*We will take a minute to explain this
Name one athlete scripted to wear ZG23.
Who are Joaquin Niemann, Collin Morikawa, and Sergio Garcia?
TRANSCEND THE GAME - Validating our brand through products and stories that transcend the game. We honor tradition but are not bound by the past.
What is culture credibility?
Three key places our new consumer muses will draw inspiration from.
What are On course, Social Media, Like minded peers, and Tour Players?
While energy moments are meant to inject excitement during key moments in time, ultimately, they should do this.
What is drive volume for inline products
Elevated graphics and fixturing that will be provided for key stories in SS23.
What is 8 1/2 x 11 Imagery and graphic frame?
Name 1 of the 5 tournaments we are scripting athletes in for SS23.
What are Waste Management, Genesis Invitational, Players Championship, Masters, PGA Championship?
Our 4 strategic Pillars.
CREDIBILITY (SPORT / CULTURE)
SUSTAINABILITY
INCLUSIVITY
Our SS23 (and beyond) consumer muses.
Who are Josh and Naomi?
Name our ambition at adidas golf.
What is to be the most progressive golf brand in the world?
1: Connecting with Procurement
2: Finding Approved Vendors
3: Connecting with adidas Retail Engineering + brand guidelines
4: Developing a strategy with regionals
5: Aligning strategy with budget
6: Kick – off distro list
7: Reassessing the strategy
8: Confirming within budget (inclusive of freight)
9: Ordering
10: Kitting
11: Shipping
What is the process for fixturing, mannequins, hangers, etc?