Promotion 1
Will you RISK IT?
YES-Great Choice! Select another team to sing.
NO-Your Risk did not pay off. Lose DOUBLE points.
The specific combination, or blend, of marketing communication channels that a business uses to send its messages to customers is known as the _____.
Promotional Mix
The two primary types of advertising
Product and institutional
Any promotional techniques that are unconventional, low cost, and focused on attracting attention.
Guerilla Marketing
What is the purpose of promotion during the decline stage of the product life cycle?
The little money invested is often aimed at maintaining a positive image for the company.
Advertising is usually ineffective when delivering what kind of messages?
Complicated
DOUBLE JEOPARDY!!! (You must get BOTH answers correct.) What are the main reasons for Promotions in the business industry?
Tell customers about a company's products AND persuade them to purchase those products
How does personal selling allow for flexibility in a sales presentation?
A salesperson can watch a client's reactions and tailor the presentation to appeal to that specific individual.
Why do customers typically consider information gained through publicity to be more credible?
Because businesses have little control over the messages and do not pay to have them delivered.
The practice of ensuring all promotional efforts reinforce the same message, rather than creating contradictions, is known as _____.
IMC
Which two promotional elements are typically used for convenience products like toothpaste and eggs?
Advertising and Sales Promotion
What ethical concern has arisen from the use of targeted ads?
The access to and use of private customer information without clear permission, which some feel is a violation of privacy.