Industry
In the latest JD Power Study (US Electric Vehicle Experience), where did Mach-E rank in terms of satisfaction for mass market EVs?
1st place! Mach-E scored 760 points (out of 1,000) edging out Hyundai's IONIQ 6 (748) and Kia EV 9 (745).
This Explorer trim saw it's best sales month since it's introduction in October of last year.
Explorer Tremor
Which vehicle line has the highest 2A6 objective and how much is it?
F150 - 1,122 units
What is the average new vehicle transaction price?
$50,000 - average new transaction price hit $50,000 for the 1st time ever in September 2025.
Both Ford and the industry anticipate facing challenging comparisons to 2025, particularly March and April. To achieve our market share goals, we will need to lean heavily into which vehicles?
Explorer, Bronco, and Bronco Sport.
What is the Region's 2A6 for March?
5,093 sales
In Consumer Report's 2026 Automotive Brand Report Card, which brand was ranked #1?
Subaru for the second year in a row (Ford ranked 11th).
These 3 vehicles had the best combined sales in 26 years.
Expedition, Explorer, and Bronco (totaled 38,204 units for February, marking a significant 30.4% increase over the last year).
The region reported how many sales to hit 100% of our 2A6 objective for February?
1,009 units to hit objective (right on the dot!).
What new vehicle (mass market) was the best selling in February 2026 and what was its market day supply.
Toyota Rav 4 and it had a 23-day market supply
While the industry saw a 3% decline in sales, did Ford's (including Lincoln) sales increase or decrease and by how much (adjusting for the sunsetting of Edge, Escape, & Lincoln's Corsair)?
Ford sales were up 1.5%! With the discontinuation of Escape, Edge, and Corsair sales decreased overall at 5%.
Which region has the highest 2A6 and how much is it?
Dallas Region - 8,886 units