Buying Funnel
This is what happens to marketers when they do not work face to face with customers.
What is lose touch with customers
This is the relationship where sales and marketing are completely separate.
what is Undefined
Marketing and sales need to have this in common in order for integrated marketing to be successful
What is reward systems or goals
Downstream marketing primarily works with this
What is advertising and promotional strategy
This is the relationship where sales and marketing have clear boundaries but are flexible with each other
What is aligned
This is when marketing looks in to future business opportunities and threats
what is customer sensing