Consent & Compliance
The action a user takes to agree to receive marketing communications.
What is “opting-in”?
A table used to store information about your subscribers, such as their name and email address.
What is a Data Model Object (DMO)?
Built natively on the core Salesforce platform, this automation engine replaces Journey Builder for orchestrating multi-step marketing campaigns.
What is Salesforce Flow (or Campaign Flows)?
The brand name of the Salesforce AI technologies that help marketers work smarter by generating content and predicting outcomes named after a famous theorist.
What is Einstein?
The percentage of people who opened your email after it was delivered.
What is the Open Rate?
The mandatory link in a commercial email that allows users to stop receiving messages.
What is an unsubscribe link?
This foundational Marketing Cloud tool provides a single, 360-degree view of each customer by linking different data sources.
What is Data 360/Data Cloud?
Reusable pieces of text, images, or buttons used to assemble emails and landing pages.
What are Content Blocks?
This feature uses AI to predict the best time to send an email to each individual subscriber.
What is Einstein Send Time Optimization (ESTO)?
This native, Tableau-powered analytics application in Marketing Cloud Advanced is used to aggregate multi-channel data and build advanced business intelligence dashboards.
What is Marketing Performance Intelligence (MPI)?
This U.S. law establishes the rules for commercial email and messaging.
What is the CAN-SPAM Act?
The unique identifier that represents a single individual across all marketing channels in Salesforce Marketing Cloud.
What is a Individual ID/Contact Key?
A Flow designed to run automatically on a repeating schedule, like sending a newsletter every Tuesday.
What is a Scheduled Flow?
A feature that helps marketers create campaign briefs and generate Flows using generative AI.
What is Agentforce?
This specific Data Cloud tool allows advanced marketers to write direct SQL queries against unified profile data and DMOs to analyze or troubleshoot subscriber segments.
What is the Query Editor?
The central place where a subscriber can manage their communication preferences for different topics.
What is a Preference Center?
The strategic process of grouping your contacts into specific lists or audiences based on shared attributes, demographics, or behaviors.
What is Segmentation?
This Advanced Edition capability allows you to test up to 10 different customer path variations with varied channels, content, and cadences inside a single Flow.
What is a Path Experiment?
An entry source that triggers a Flow in real-time based on an external signal, like a website purchase.
What is an API Event?
This specific feature in Marketing Performance Intelligence assigns multi-touch or single-touch success values to different marketing channels, helping to prove campaign ROI.
What is Attribution Modeling (or Multi-Touch Attribution)?
In Marketing Cloud Next, consent is managed at this level, such as an email address or phone number, rather than the abstract individual person level.
What is the Contact Point?
This native Salesforce Flow type launches automatically to target an audience immediately when they are identified in a newly refreshed segment.
What is a Segment-Triggered Flow?
These custom placeholders (using the format {!$content.Name}) pass dynamic external data, like order details or dates, into an email at send-time.
What are Content Variables?
This Einstein feature protects customer privacy by masking sensitive data before it's used by AI models.
What is Data Masking?
In order to automatically populate the required analytics objects, schema fields, and relationship mappings in Data 360 to track Flows and Campaigns, you must install these packaged configurations.
What are Marketing Data Kits?