Customization and Customer Journey
Implementation
Artificial Intelligence
100

What can Einstein help marketing teams do? 

A. Write Code

B. Predict customer behavior

C. Brew Coffee 

D. File Taxes 

B. Predict customer behavior

100

What makes Salesforce especially valuable after it’s implemented?
 A) It locks down external tools
 B) It replaces calendars
 C) It integrates easily with tools like Outlook, Slack, and Google
 D) It works better alone

C) It integrates easily with tools like Outlook, Slack, and Google

100

How does Salesforce Einstein support marketing creativity?

A. By suggesting trending campaign ideas based on real-time performance

B. By generating generic templates for all users

C. By automatically creating social media profiles

D. By uploading all your content to YouTube

A. By suggesting trending campaign ideas based on real-time performance

200

What tool helps you map and automate the customer journey?

A. Sales Cloud 

B. App Exchange

C. Service Console 

D. Journey Builder

D. Journey Builder

200

Why is training important when implementing Salesforce?
 A) It looks good on the company’s resume
 B) It helps the team actually use the system effectively
 C) It reduces the number of meetings
 D) It makes the software faster

 B) It helps the team actually use the system effectively

200

What’s one way Einstein AI helps overwhelmed marketing teams save time?

A. By designing print ads

B. By outsourcing to external agencies

C. By creating LinkedIn accounts

D. By automating data entry and follow-ups

D. By automating data entry and follow-ups

300

Why is customization important for teams using sales force? 

A. It makes it easier to match the system to the teams specific needs

B. It helps the CRM look like a video game

C. It makes the CRM slower 

D. Its required to use sales force 

A. It makes it easier to match the system to the teams specific needs

300

How does implementing Salesforce improve a sales team’s ability to close deals faster?
 A) By automatically lowering product prices
 B) By sending daily motivational quotes
 C) By giving real-time insights on leads and customer activity
 D) By limiting customer contact to once a week

 C) By giving real-time insights on leads and customer activity

300

True or False: Salesforce Einstein AI generates content based solely on generic internet data.

False

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