Donor Habits
How many charities does the average person support?
A) 1.6
B) 3.2
c) 4.5
C) 4.5 is the average number of charities each person supports
https://nonprofitssource.com/online-giving-statistics/
A phone call from a board member with 48 hours of a donation increases revenue on average of
A) 92%
B) 39%
C) -6%
B) 39%
Board phone calls are a strong part of stewarding donors. Our research shows on average, an organization that has a board member call within 48 hours of the donation increases the overall revenue by 39%.
Networking for Good
How many times should you thank a donor before asking for a donation?
A) More than 5
B) Less than 5
A) More than 5!
Grassroots fundraising says you should thank a donor SEVEN times before asking them to donate. You should not treat donors like ATMs and you should update them year round to share the results of their donations.
How much did non-profits raise online in the year 2018?
A) 100 million
B) 290 million
C) 400 million
C) 400 million was raised by organizations online in 2018.
https://www.classy.org/blog/the-state-modern-philanthropy-report/
DAILY DOUBLE!!!
What is the average amount of a repeat donation?
*Hint, it is a multiple of 10.
The average amount of a repeat donation is $50.
This makes recurring donors 42% more valuable than fundraisers and 440% more valuable than a one-time donor.
https://www.classy.org/blog/the-state-modern-philanthropy-report/
What percent of the population gives to non-profits?
A) Less than 50%
B) More than 50%
B) More than 50%
69% of the United States population gives to a charity or non-profit organization.
DAILY DOUBLE!!!
Besides phone calls, what are two of the three other best ways to engage donors throughout the year?
1) Mail
2) Emails
3) Social Media
Donors who were engages through multi-media channels resulted in 1883% conversion rate from non-donor to donor.
Networking for Good.
What type of reports would be a great way to engage donors at the end of the year?
A) Annual Reports
B) Grant Reports
C) Mid-Year Donor Update
Trick question! All of the above!
Both teams get 200 points
Annual reports, grant reports and mid-year donor reports are just a few of the ways to keep donors updated and engaged on your progress throughout the year.
How much more valuable are donors with a valid email address than without a valid email?
A) 7%
B) 84%
C) 167%
B) Donors with a valid email are 84% more valuable than those who did not. This makes donors easier to reach, thank and send campaign information and updates.
Networking for Good
How much more do return donors raise than one-time donors?
A) 58%
B) 73%
C) 126%
C) 126%
This is why we want people to donate and donate again, making stewardship so important!
https://www.classy.org/blog/the-state-modern-philanthropy-report/
What percentage of donors who donated on social media donated again through social media?
A) 29%
B) 87%
C) 50%
B) 87% of donors who first donated from social referral made their second donation from a social referral.
https://www.classy.org/blog/the-state-modern-philanthropy-report/
People who received phone calls after donating increased their second giving by:
A) 25%
B) 50%
C) 100%
C) 100%
BY just receiving a phone call thanking them for their donations, donors on average increased their second donation by 100%.
Networking for Good
Email cultivation with impact statements and thankful messages increases revenue by:
A) 21%
B) 65%
C) 0%
Additional cultivation outside of emails results in 42% increase of online revenue, and engaging materials and articles contribute an additional 196.6% increase in donor retention rates.
Networking for Good
Do organizations typically receive more money from individuals or from grants?
A) Individuals
B) Grants
B) Grants
However!!
34% of organizations raise comes from individual donors! And, at Salt + Light, we actual have a little over 40%.
Donors are highly likely to repeat donations along the same campaign types as the time they first donated. What is the highest type of repeat donations?
A) Peer-to-Peer
B) Events
C) Donation Pages
B) Events!
95% of people who buy a ticket to an event or register for an event will likely participate in an event again for that organization.
https://www.classy.org/blog/the-state-modern-philanthropy-report/
How much of donor giving happens in the month of December?
A) 15%
B) 30%
C) 60%
B) 30% of all annual giving occurs during the month of December.
Additionally, 10% of annual giving occurs on the last 3 days of the year.
Finish this thank you call:
Thank you for donating to Salt + Light! Your donation of $25 dollars ______________________.
Both teams play. 1 minute timer.
Adrianne judge and award points.
!What is an example of a mailing item, besides a thank you note, the organization can send to steward donors?
Examples: Copies of a news article on the work of the organizations, annual report, mid-year update, newsletter (if we don't have an email), Valentine's Day card, birthday card and holiday cards are all great ideas!
For every additional board member that plays a role in fundraising, how much on average additional revenue is raised?
A) More than $5,000
B) More than $10,000
C) More than $20,000
B) More than $10,000
For every additional board member that plays a role in fundraising, organization with a fundraising plan raised an additional $11,868 in individual donor revenue.
How much more do return donors raise versus one-time donors?
A) 126%
B) 98%
C) 387&
What percentage of people believe everyone can make a difference by supporting causes?
A) 34%
B) 77%
C) 89%
B) 77% of people believe everyone can make a difference.
When you are making donor phone calls, are you more like to be talking to a man or woman?
Both teams!
How do you like to be thanked as a donor?
All good answers!
Impact statements for monthly giving resulted in how many new recurring donors?
A) 29.8%
B) 48.4%
C) 84.2%
B) 48.4% of donors become new recurring donors just by adding impact statements to the donation page. An example from Family Services in Tulare County is, "Because of your donation, Family Services continue to be a safe place for anyone in Tulare County who needs us, especially in a time when victims are sheltering in place in unsafe homes."
Networking for Good
If you want to increase your retention rate, the best strategy is to view your individual donor fundraising program as a ______.
A) Money Machine
B) Relationship Building Program
C) Best Friends Club
B) Relationship Building Program
We want our donors to know how important they are to the organization without crossing the line of pestering. We value them and want to cultivate that relationship over time and thoughtfully.