Ethics
FERPA stands for....
Family Education Rights and Privacy Act
TV Commercial with QR code to a social media micro site is an example of what digital marketing principle.
Modularity
_____ is a promotional mix activity that has the power to enhance brand awareness and appeal in new markets and generate revenue.
Licensing
True/False: Experiential marketing cannot be used in B2B (i.e., business-to-business) consumer transactions.
False
What is the name of the WSU research guide we primarily used this semester?
Marketing & Adveristing
True/False: Hoarding, lack of transparency in labor practices, collusive or exploitative distribution products are all ethics issues associated with the marketing mix P of "place".
True
Allowing consumers to unsubscribe from an email newsletter is an example of what digital marketing principle.
Permission
“It is a promotional activity that aims to build a good ‘image’ through regular communication by an organization in hopes that it may be ‘picked up’ by mass media”
Public Relations
True/False: All of the following are "methods" mainly associated with experiential marketing branded events, virtual events, music, lighting, and decord.
False - Music and Lighting are more associated with atmospherics.
AND, OR, NOT
True/False: The following is one of the ten tenets of the ‘professional code of conduct for sport marketers’:
The product-price exchange should represent the judgment of the supplier.
False
True/False:Social media marketing is referred to and/or grouped with digital marketing/communications.
True
This promotional mix activity has several advantages, including building awareness through relationships and creating goodwill. At the same time, this activity can be rather expensive, can increase the risk of scandal, and is hard to manage/control.
Personal selling/contact
It is free, focuses on communicating to specific publics/audiences in hopes that it is picked up by mass media.
Public relations.
Name all four types of market segmentation
Geographic, Behavioral, Psychographic, Demographic
True/False:One ethical issues are associated with the marketing mix P of "product" is fostering stereotypes.
True.
“Occurs when digital sport marketing content takes hold in consumers’ minds in ways that are consistent with the positioning strategy for the brand, and as a result are readily passed on digitally.”
Sticky Branding
Name all of the promotional mix activities.
Advertising, PR, Licensing, Personal Contact/Selling, Atmospherics, Sales Promotion
One of its strengths is that it generates revenue and can involve product diversification. One of its weaknesses is counterfeiting.
Licensing
“A set of strategies that are coordinated and combined in order to deploy a market positioning strategy”.
Marketing Mix
Personal seat licenses is an ethical issue associated with what "P" of the marketing mix?
A form of communication and marketing that is generated through digital/electronic means, or through recent technological platforms.
Digital sport marketing
True/False: All of the following promotional mix activities have the disadvantage of being impersonal: sales promotion, advertising, and personal contact selling.
False
This is a promotional activity that encompasses a series of messages that aim to either inform, persuade, and/or remind consumers. The series of messages are often interrelated and connected by either a single mission or theme.
Advertisement Campaign
Two sport examples from the experiential marketing lecture.
TEAM USA House, North Face