AI Multicam Target Verticals
this industry cares about passenger and driver safety with 360° visibility and AI detections; resolve customer disputes with interior camera footage and audio
Passenger Transit
Ask this question to uncover which crash types your product might help prevent.
What are the most common types of safety incidents you see across your fleet
This persona values synchronized footage and real-time audible alerts to prevent incidents.
What is safety
This vertical transports combustible materials and operates in refineries.
What is Oil & Gas?
Ask this to understand how vital and expensive their equipment is.
What kinds of mission critical or expensive equipment does your operation depend on?
Protect students by enforcing stop-arm compliance; resolve disputes (e.g., bullying) with interior camera footage and audio
School Bus Companies
Use this to understand where drivers are most vulnerable to blind spots.
Are there specific areas around the vehicle where you’ve seen near-misses or incidents
This persona wants to avoid vehicle damage from backing incidents and blind spots.
Who is Fleet
This industry uses chemicals and operates in hazardous environments like manufacturing plants.
What is Chemical Manufacturing?
This question reveals if there's a regulatory need for C1D1 certification.
Do you require C1D1 cert for those assets?
Prevent blind spot accidents and protect workers on crowded/tight job sites with 360° visibility, in-cab monitors, and AI detections
Construction
This question reveals if audio or extra video angles could strengthen investigations.
In which scenarios would audio capture or additional video angles help with investigation
This persona needs full video and audio context to investigate and exonerate drivers.
Who is Legal & Risk
These types of companies may require ATEX Zone 2 certification for their tracking equipment.
What are Utilities & Energy?
Use this to understand the cost of inefficiency in tool location and sharing.
If a certain jobsite is missing a specific tool, how do you know where the nearest alternative is?
Reduce liability and protect cargo with 360° visibility including interior cargo views, HD footage of proof of delivery and cargo condition
Transportation & Logistics
Use this to highlight the cost impact of a crash.
What does a typical vehicle collision cost your business (in terms of repairs, downtime, claims, or legal exposure)
This persona protects brand reputation through faster incident response and safer workflows.
Who is Operations
This role wants to reduce theft, improve asset utilization, and know the true asset count.
Who is the Asset Manager?
This question uncovers whether stolen tools are hurting their bottom line.
How often do you purchase a replacement because an asset was stolen? What is the cost associated with that?
Protect crews, verify service completion, and resolve customer complaints faster with 360° visibility and audio
Field Services:
Ask this to uncover pain in service documentation and customer disputes.
How do you document proof-of-service for your customers?
What difficulties do service disputes cause?
This new flexible camera option lets customers license Samsara-branded or 3rd-party cameras.
This persona focuses on reducing costs tied to litigation, damage, and safety issues.
Who is Finance
This role benefits from tracking tools across large, remote sites and reducing downtime.
Who is the Operations or Fleet Manager?
This operational challenge often leads to unnecessary tool purchases and job delays.
How do you manage and allocate tools across different locations (e.g. job sites, facilities, depots)?