Branding 101
A brand is a . . . . .
What is a promise?
Brands are places, experiences and . . .
What are people?
Changing market conditions might be considered these 2 SWOT elements.
What are opportunities and threats?
Proactively positioning your qualities and your talents as valuable to the appropriate target audience is called . . . .
What is personal branding?
The reason WHY a brand exists is . . .
What is the brand ideal?
Products are consumed and brands are . . .
What is purchased?
A powerful brand logo might be considered a . . . .
What is a strength or an own-able asset?
Branding and marketing are synonymous. This comes first.
What is branding?
Setting future goals in a statement in personal and business branding is called the . . . .
What is the vision?
When a brand has a healthy brand equity, it is perceived that it has . . . .
What is strong value?
In completing a market analysis for your brand, the approach based on detailed analysis of both internal and external factors.
What is a SWOT analysis?
Trust is key in branding and the result of trust is:
What is loyalty, increased awareness, and increased sales?
At the end of an elevator pitch you need a strong one of these.
What is a call to action?
This is a brief introductory discussion to get to know someone better and to find out information about his or her company for your specific reasons.
What is an elevator pitch?
The brand pyramid consists of 4 levels. They are:
What are brand ideal, brand promise, unique benefits and own-able assets?
This statement indicates what the brand/company is doing now.
What is a mission statement?
There are 2 reasons why a brand promotes or advertise. They are:
What is to create awareness and promote trial?
A Nike swoosh or the glass Coke bottle are . . . .
What's recognizable assets and or own-able assets?
The ultimate goal is to turn weaknesses into opportunities and then into . . . .
What are strengths?
A declaration of assurance is called the brand's . . . .
What is a promise?
Walmart: "Save Money. Live Better is an example of a brand . . . .
What is a brand promsie?
What is a value statement?
NIKE's Just Do It is a . . . .
What is a tagline or a slogan?
Every brand typically sets 2 goals. They are:
What are Business performance and Vision fulfillment?
Fundamental beliefs are called this.
What are core values?