operations
sales
market planning
product service
?
100
routine activities a business must perform on a daily basis
What is operations
100
function comprises all of the activities used by salespeople to directly interact with customers
What is sales
100
Market planning involves identifying the ________ customer
What is target
100
to repair or replace
What is a warranty
100
Revenue-expenses =
What is profit
200
Security considerations include these two things
What is merchandise and people
200
__________ to sell is the first step
What is preparing
200
actual statistics about age, gender, ethnicity etc.
What is demographics
200
cash back for goods or services
What is a gaurantee
200
a free item given to the customer who has purchased another product
What is premium
300
Putting all merchandise in the back and new merchandise in the back
What is FIFO or first in first out
300
offering to help such as "would you like me to put your bags behind the counter?" is an example of this approach
What is service
300
one size fits all marketing strategy
What is mass marketing
300
Prices are usually the highest during this part of the product life cycle
What is introduction
300
A/an _________ receives a commission but does not own the goods
What is an agent
400
The main difference between burglary and robbery
What is no-one is present in a burglary
400
Using a simple hello is an example of this approach
What is greeting
400
segmentation based on lifestyle
What is psychographics
400
Subway is an example of a
What is trade name
400
the _______ of distribution is the path the product moves from producer to consumer
What is channel
500
shopping out of your local area
What is outshopping
500
activities performed for the sake of finding and keeping customers
What is CRM or customer relationship management
500
segmentation based on usage rates and customer loyalty
What is behavioral segmentation
500
A BigMac is an example of a
What is a trademark
500
Also called a "middle man," and comes between the producer and the final consumer
What is an intermediary
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