Offering-based competitive advantage
Offering and Innovation 101
How can innovation help firms identify and develop valuable new offerings that establish and ensure their sustainable competitive advantage?
Omnichannel Retailing 101
What is Omnichannel Retailing?
First mover Advantages
What are two potential benefits of the first-mover advantage in a market?
Channel Integration and Customer engagement
How does channel integration quality affect customer engagement?
Red-Blue Ocean
Explain the differences between red and blue ocean markets
First mover disadvantages
What are two potential Disadvantages of the first-mover advantage in a market?
Definitions
what is Channel service integration?
Yapa Blue Ocean
How does a Blue Ocean Strategy differ from the STP Approach
Offering and Innovation Strategies
What is marketing's role and contribution to offering and innovation strategies? (Hint: 2 main ways)
Real- life example
What is an industry where being the first-mover didnt pay off?
Definitions
what is Integrated interactions??
Yapa Innovation Strategies
What are some factors that cause market leaders to fail to anticipate the threats or opportunities of emerging, potentially disruptive technologies?
Omnichannel Strategies
What are some key challenges that companies face when implementing and managing omnichannel strategies, and how can they overcome these challenges to create a cohesive and effective customer experience?
What markets are bad for first movers?
Markets with high-demand uncertainty
Building equity
List the 3 key steps to building offering equity