Scarcity Basics
What does the scarcity principle say?
People value things more when they are limited or hard to get.
What is psychological reactance?
Reacting to loss of freedom by wanting it more
What is FOMO?
Fear of missing out
“Only 2 left in stock” what feeling does this create?
Urgency / pressure
Which style is based on emotion?
Pathos
Why do people value limited items more?
Because scarcity makes items seem more valuable and desirable.
Why do people want things more when they’re restricted?
To regain control/freedom
What does “limited-time offer” create?
Urgency
Limited edition hoodie sells out fast what principle?
Scarcity principle
Which style is based on logic?
Logos
What motivates people more: gaining something or losing it?
Losing something (fear of loss motivates more).
What kind of thinking does scarcity trigger (fast or slow)?
Fast thinking (automatic)
How does competition affect desire?
Increases it
Everyone wants rare shoes — what effect?
Competition / social influence
Which style is based on credibility?
Ethos
What happens to value when something becomes unavailable?
Its perceived value increases.
How does scarcity affect decision-making?
Makes decisions quick and emotional
Why do low-stock warnings increase buying?
They make items seem rare/valuable
“Last tickets available” — what type of scarcity?
Time scarcity
FOMO is which style?
Pathos
What is “new scarcity”?
When something suddenly becomes limited after being available.
Why does urgency reduce critical thinking?
Because pressure blocks deep thinking
Name one scarcity tactic
Limited-time offer / low stock
Influencer says “might sell out tonight” — why does it work?
Fear of missing out + urgency
Scientist using research is which style?
Ethos