Communication Fundamentals
Communication is best defined as:
A. Writing messages
B. Exchange of meaning between sender and receiver
C. Broadcasting news
D. Speaking in public
Media primarily functions to:
A. Sell products
B. Control governments
C. Disseminate information
D. Replace communication
The 5Ws help journalists to:
A. Edit photos
B. Structure news content
C. Design ads
D. Sell stories
Persuasion is mainly used to:
A. Inform neutrally
B. Influence attitudes or behavior
C. Translate languages
D. Record data
If audiences misunderstand a message, the issue is usually:
A. Perfect communication
B. Noise or poor framing
C. Strong branding
D. Good journalism
What is feedback?
A. Noise in the channel
B. Sender’s intention
C. Receiver’s response
D. Media platform
Social media is best described as:
A. Traditional broadcasting system
B. One-way communication
C. Interactive digital platforms
D. Print newspapers
A news lead is:
A. Final paragraph
B. Headline image
C. Opening summary of a news story
D. Advertisement section
Target audience refers to:
A. Everyone in society
B. Specific group a message is designed for
C. Children
D. Media producers
A viral post spreads misinformation quickly because of:
A. Media literacy
B. Algorithmic amplification
C. Objectivity
D. Editing process
Which best describes “noise”?
A. Background music
B. Any interference in message transmission
C. Audience reaction
D. Advertising strategy
Media influence refers to:
A. Hardware technology
B. Effect of media on audience perception
C. Advertising impact
D. Government control
Objectivity in journalism means:
A. Adding opinions
B. Reporting facts without bias
C. Writing emotionally
D. Promoting brands
Emotional appeal works by:
A. Using statistics
B. Using feelings and emotions
C. Using legal rules
D. Using silence
A company with good ads but bad reputation likely has:
A. Strong PR
B. Communication gap
C. Perfect strategy
D. High credibility
Encoding is:
A. Receiving a message
B. Translating ideas into communicable form
C. Blocking information
D. Editing news
Media literacy means:
A. Ability to create ads
B. Ability to critically evaluate media messages
C. Ability to watch TV
D. Ability to publish news
A credible news source is one that is:
A. Popular
B. Fast
C. Reliable and verified
D. Emotional
Rational appeal focuses on:
A. Humor
B. Logic and evidence
C. Fear
D. Celebrity endorsement
When media reports the same event differently, it shows:
A. Objectivity
B. Framing differences
C. No communication
D. Standardization
In Shannon-Weaver model, communication is:
A. Circular process
B. Linear process
C. Random process
D. Emotional process
Propaganda differs from news because it is:
A. Factual
B. Neutral reporting
C. Biased and persuasive
D. Entertainment-based
Hard news differs from soft news because it is:
A. Entertainment-based
B. Less important
C. Time-sensitive and factual
D. Fictional
Message framing affects:
A. Production cost
B. How audiences interpret information
C. Internet speed
D. Camera quality
The main purpose of media communication is to:
A. Entertain audiences
B. Inform, persuade, and engage audiences
C. Sell products
D. Control governments